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How to Use SEO Press Releases to Find New Business
0 Comments | Posted by prnewsadmin in How to Promote Websites
Some companies buy ads. Others purchase billboards. But many of today’s savviest businesses are using ‘press’ releases as their chief marketing strategy, according to the press release distribution company PRNewsChannel.com.
“The term ‘press’ implies the news media, but the Internet has put a whole new twist on the press release,” says Justin Herndon, director of publicity and news at PRNewsChannel.com. “Now, a press release is not just for the press but is geared to the consumer and offers a terrific option for online marketing.”
While Google Ads may be an effective way for companies to capture key words on the Internet it comes at a price–usually a steep one. Businesses pay per click and that can get very expensive. An online release can produce strategic placement in the organic (non paid) search engines and there is no charge per click.
PRNewsChannel.com is a leading press release distribution company for online marketing and visibility.
Since almost everyone uses the Internet to find everything from restaurants to coupons to a lawyer, online marketing is where many businesses are focusing their marketing dollars, says Selig.
It’s not a magic formula and depending on the key words and phrases used, it varies on how difficult it will be to ‘own’ those key words.
“A ‘press’ release distributed online offers a perfect option for passive marketing,” says Selig. “When the press releases are search engine optimized for certain key words and phrases and consumers search online for those keywords, boom! Your company press release will pop up and you’ve zeroed in on your target customer or client. It’s a superb online marketing tool.”
One of the best parts is if the press release writing is top notch when it’s picked up by Web sites via syndication, it will appear to consumers as an article.
“Distribution of the press release is critical and so is the writing of the press release for this form of online marketing to work,” says Selig. “Why spend thousands of dollars for paid ads on Google or Yahoo!–as much as $5.00 per click–when you can get into the organic, unpaid, search engines and pay nothing per click?!”
Press releases distributed via PRNewsChannel are syndicated to AOL Money & Finance, Google (NASDAQ:GOOG), Google News, Yahoo! (NASDAQ:YHOO), MSN and to the leading news distribution networks Comtex, Financial Content and YellowBrix.
For more information on online marketing and for a free demonstration, please visit https://prnewschannel.com.
