This week Tampa Bay & Company’s flagship publication, Visit Tampa Bay, marks its debut as a completely redesigned, re-invented consumer travel magazine. Gone are the days of traditional visitor guides chock-full of only listings. Tampa Bay & Company has turned the typical visitor guide model on its head and created a beautiful lifestyle magazine with feature articles and dramatic photography that capture the essence and flavor of Tampa Bay.
Visit Tampa Bay is the primary marketing tool mailed to potential visitors prior to their Tampa Bay trip. The piece serves to entice travelers to visit Tampa Bay, stay longer and come back more often. The feature section of the magazine is Play List – a 10-page, in-depth guide to each of Tampa Bay’s entertainment and visitor districts. Easy-to-read maps, stunning photos and must-see attractions top out each district’s full-page profile. Other features include Height Requirements, a guide to Tampa Bay’s attractions; History is Served, a look at area dining; and Best Seats in the House, featuring sports in Tampa Bay.
The organization searched nationwide to find a publisher to produce Tampa Bay’s new travel magazine and chose Madden Media as a partner on the completely rethought, 84-page magazine. Madden Media is known for its strong editorial, design and advertising sales teams. By partnering with Madden Media, Tampa Bay & Company saved more than $100,000 on the production of the Travel Planner.
The Visit Tampa Bay Official Dining & Nightlife Guide also marks its debut in a new format and new design. This publication showcases the region’s exciting dining and nightlife options. With easy-to-use maps, this brochure helps visitors and convention attendees navigate Tampa Bay’s restaurants.
ABOUT TAMPA BAY & COMPANY
Tampa Bay & Company leads the effort of economic development through tourism. The mission of Tampa Bay & Company is to create vibrant growth for the Tampa area by promoting developing and expanding a united visitor industry. The independent not-for-profit organization represents more than 700 businesses throughout Tampa Bay and promotes the area as a choice destination for conventions and visitors.
MEDIA CONTACT
Liana Lopez, Director of Communications
(813) 453-9731
[email protected]
SOURCE: Tampa Bay and Company
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