Online press releases packed with the right buzz words (known as search engine optimized SEO key words) can help your real estate website or specific property pop up when consumers are doing Internet searches. Because of that, online press releases should be a part, if not the centerpiece, of every real estate marketing campaign, says a leading press release newswire.
As QR codes, mobile marketing and social media take real estate by storm, the time-tested and proven method of successful real estate marketing is using online press releases, according to PR NewsChannel (prnewschannel.com).
Online press releases provide a good return on investment (ROI) and they produce IMMEDIATE results. They are also easily incorporated into any real estate marketing campaign.
Real estate marketing: Homepages, homes or both
What’s nifty about online press releases for real estate marketing is that each press release can link to a real estate agent’s home page as well as any particular property that’s for sale.
And just like the real estate marketing that has made Trulia and Zillow so popular, online press releases can boost the rankings of any particular home for sale for a certain set of key words or buzz words. Photos, logos and videos can easily be embedded into the press release.
Real estate marketing using online press releases is growing in popularity.
Contact PR NewsChannel(prnewschannel.com) to find out more about real estate marketing using press releases.
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Direct link: https://prnewschannel.com/2011/07/29/real-estate-marketing-how-online-press-releases-can-be-used-to-increase-sales-visibility-online/SOURCE: PR NewsChannel
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As a real estate agent in Chicago, I can tell you that online press releases work. Good article and some great advice…
I was a newspaper editor for over 20 years. If you really think a publication is going to use a release about your latest wonderful listing, dream on.
However, I do encourage you to send releases to your local media and trade publications when you get a new designation, attend an important seminar, get named listing agent of the month in your office etc. Another avenue to get your name in the media is to contact editors and broadcast producers and let them know you can be a subject matter expert on everything from this crazy market we are in to local foreclosure numbers to getting a home ready for selling and so much more. Listen to the daily national headlines and if you hear something where yoiu can make a meaningful comment, call your local media, suggest a local story and offer your services as a contact.
Agencies themselves can do a better job also of letting media know about their accomplishements.
Press releases do work. Another great trick is to create a single page for each of your listings. Combining that with a QR code really seems to help on exposure, especially long tail keywords.