Innovative new local search engine XL411.com launches in Tampa Bay offering customer rewards, discounts, incentives

Stanley Fulton, Binx and John Haines

Spending money at Tampa Bay area restaurants, shops and service businesses will now earn dedicated shoppers merchandise, deep discounts and instant incentives.  XL411, Inc., a Sarasota-based Internet advertising company, is proud to announce the launch of XL411.com, a new local search engine servicing Hillsborough, Pinellas and Pasco counties.

XL411.com rewards consumers for providing their favorite merchants with online customer reviews, referrals and purchases.  The search engine also allows local businesses to compensate loyal customers using the website with immediate incentives, promotions and “Binx Bucks” that are redeemable for goods, services and promotions.

With more than 130,000 merchants listed, consumers will find an easy-to-navigate home page which can take them to whatever business or service they are looking for in the Tampa Bay area.  More than 700 of those merchants are already participating with enhanced, informational listings and special deals. When consumers want to search for local businesses or events, XL411.com can direct them to the best places with immediate savings and great incentives.

The interactive interface offers consumers the opportunity to search by category, brand, interests and location.  XL411.com is dedicated to creating a real-time, user-friendly experience for both consumers and merchants that will strengthen local markets and build stronger communities.

As the inaugural XL411.com market, the Tampa Bay area is the first to be offered internet-based merchant-to-customer rewards known as Binx Bucks. When a consumer joins XL411.com, he or she can earn Binx Bucks rewards for making reviews or referring friends.  Binx Bucks are redeemable in the Binx e-Store (http://www.binxstore.com).  Binx, the company’s fuzzy and mischievous spokesperson, will point consumers to special promotions from participating merchants, and help forge long-lasting relationships between businesses and their customers.  Keep a look out for Binx. He will be making special guest appearances at events throughout the Tampa Bay area, leading consumers to special deals.

The Binx e-Store also offers Pons, which are featured products available for a limited time. Deals change daily and new products and services are continuously added.  All products and deals can be purchased with earned Binx Bucks without additional fees or shipping costs.

“We like to call it local market search with benefits,” said Stanley Fulton, founder of XL411, Inc. “Binx Bucks are a thank you perk for shoppers, allowing them to get paid for what they already do.  XL411.com rewards both consumers and businesses by incenting customers for their patronage, and helping local businesses to build brand loyalty.”

XL411.com also provides Tampa Bay businesses with the tools to manage online promotional programs in real time and target specific demographics. Participating merchants will stand out in online search results, not just by being ranked high in a search, but by prominently showing the special offers they have. Business owners are able to maintain their own web presence without the need for a website programmer.

For example, XL411.com merchants can seamlessly create a special that will instantly be available for consumers to use on a real-time basis. A consumer can search for Restaurants in Tampa and instantly view or print a coupon from a particular, participating merchant who offers a half priced special on appetizers between 5:00 p.m. and 7:00 p.m., or who offers 6 tables at half price for today only between those hours.

As an added benefit, participating merchants will also be provided social media tools designed to help the merchant promote their specials and encourage viral activity between the merchant and the user’s “friends.”

XL411.com’s mission is to support the community and its local merchants.  As part of its commitment to giving back, the company has formed the XL411.com Foundation, whose goal is to donate 10% of its corporate profits to local and national charitable organizations.  Additionally, to help encourage community involvement, XL411.com also allows consumers to donate their accumulated Binx Bucks to selected local non-profit organizations.

Stanley M. Fulton is the founder and chairman of XL411.com. John Haines is the company’s president and CEO.  XL411.com plans to expand its local search campaigns throughout Florida later this year.

MEDIA CONTACT:
Jodi Goldstein
Kip Hunter Marketing
Phone: (954) 765-1329
Email:
Website: www.kiphuntermarketing.com

SOURCE:  XL411.com

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