Should political candidates and their advisors see press releases as a way to reach voters rather than just a way to inform the press?
TAMPA, Fla. / Online press releases are an underutilized tool for political candidates, says the press release distribution company PR NewsChannel.
Even candidates in the midterm elections, hailed by observers as ushering in a new level of Internet engagement, saw many missed opportunities, according to the press release distribution company.
“Political candidates and their advisors by and large still think of press releases as a way to inform the press and not as a way of engaging or reaching voters,” says Patrick Flanary, director of operations at PR NewsChannel (prnewschannel.com), the press release distribution company. “Online press releases can be used as strategically as PPC advertising except with press releases you don’t pay per click.”
Only online press releases that are search engine optimized properly will materialize in the search engines for the key word search phrases a candidate wants. They’re like PPC ads, but instead of an ad popping up in the paid section, the press release materializes in the organic results.
“Writing a press release so that it is search engine optimized properly and written effectively for humans is an art,” says Flanary. “We have artists on our staff. Written poorly an online political press releases goes nowhere.”
Online political press releases can contain truthful information about a candidate, or be written to educate voters about an opponent.
“Online press releases are an underutilitzed, yet powerful political tool,” says Flanary. “In two words: They work.”
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