PR NewsChannel becomes first major news release newswire to allow commenting on press releases.
TAMPA, Fla. / Recognizing that social networking has become a vital component of successful public relations campaigns, PR NewsChannel (prnewschannel.com) today became the first press release distribution company to make it possible for visitors to comment on press releases via two popular commenting applications.
The press release distribution service says it has been beta testing Facebook Comments from the top social networking site and another from Disqus, which is used by CNN and MTV, among others, for several weeks. Both commenting services are now available on PR NewsChannel and accepting comments.
In some respects, the move is counter-intuitive since part of the purpose of a press releases is to control the message.
(PR NewsChannel on Facebook: www.friendonfacebook.com)
“The most important reason a company sends a press release distribution is to get people talking so utilizing this tool is a no-brainer and will help create a buzz for PR NewsChannel clients and make the press release look even more like an article,” says Glenn Selig, founder of PR NewsChannel (prnewschannel.com). “We are carefully monitoring all the comments so if there’s something unsuitable we will delete it.”
Some Internet and PR experts are reacting positively to enabling comments on the press release distribution service.
“It’s a brilliant move because the comments will make press releases on PR NewsChannel look even more like articles and further increase the believablity factor,” says Sterling Schmidt, a retired sociologist in Skokie, Ill. who studies human behavior online. “And bottom line: when you ask people to opine they do so and then share the information with friends and family.”
PR NewsChannel is a fast growing press release distribution service. Earlier this month, the company announced a deal with Yahoo! News, owned by Yahoo! (NASDAQ:YHOO).
For more information on PR NewsChannel, please visit prnewschannel.comor prnewschannel.com/companynews.php.
RELATED LINKS:
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About PR NewsChannel:
PRNewsChannel is a fast-growing online and email press release distribution newswire which offers a competitive, affordable service alternative to the larger newswires. The company prides itself on its ‘extreme’ customer service. PR NewsChannel syndicates press releases via the Internet and corporate or government intranets to maximize the visibility of each press release distribution. PR NewsChannel has content syndication deals with the largest and most respected companies in the world including The Associated Press (AP), Google, Yahoo! News, AOL, Comtex, Financial Content, NewsEdge/Acquire Media, Newstex and Yellow Brix.
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Direct Link: https://prnewschannel.com/2010/11/20/press-release-distribution-service-pr-newschannel-adds-facebook-disqus-applications-to-enable-easy-commenting-and-sharing-of-press-releases/SOURCE:
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