Beyoncé pregnant: Great PR move by singer, MTV, expert says

The 'Beyonce pregnant' announcement becomes the most talked about moment of the MTV's Video Music Awards (VMAs).
(PR NewsChannel) / August 29, 2011 / LOS ANGELES 
Beyonce pregnant - MTV VMA Awards

Beyonce pregnant announcement is made through gestures by Beyonce herself on MTV's Video Music Awards. (Courtesy: MTV/VMA)

Who knows how long it was it the planning or how heavily scripted, but the Beyoncé pregnant moment will certainly go down in the history books as one of the memorable in the history of Hollywood awards, says an public relations expert.

“It was brilliant–from the idea to the execution,” says Glenn Selig, a public relations expert with the PR firm, The Publicity Agency (, of the Beyoncé pregnant reveal.  “Beyoncé pulled it off beautifully and people just love news like that.”

(Selig and his firm represent some big names in entertainment as well as social media which is preparing to challenge Facebook.)

Selig isn’t the only one to be lauding the scripted Beyonce pregnant moment, that came off, quite naturally.

“Beyonce upstaged the entire event by announcing her pregnancy on the pre-show,” wrote Click Track, The Washington Post pop music blog.  “It will be the first child for her and Jay-Z, and we at Click Track look forward to serving the Golden Child in whatever capacity possible.”

Get More: 2011 VMA, Music, Beyoncé described the Beyonce pregnant moment like this:

“The 2011 MTV Movie Awards got off to a rousing start before Lady Gaga even took the stage tonight: Beyonce revealed a baby bump on the red carpet and her rep later confirmed.”

After performing at the VMAs, Beyoncé Knowles unbuttoned a blazer and then rubbed her belly.   The MTV camera then cut to a shot of Jay-Z and Kanye West who were in the audience.

“Sure it was all staged but who cares,” says Selig.  “They had some fun in making the announcement and it really was well done.

The Beyonce pregnant moment is the type of thing that people will continue to talk about today and if you’re MTV, Beyonce and Jay-Z, that’s exactly what you want.”


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SOURCE:  The Publicity Agency

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