Could URL become the most expensive name sale this year?

In recent years, sold for $5 million and for $5.88 million. What will the URL reflecting the world's most popular phrase net?
(PR NewsChannel) / July 12, 2011 / LOS ANGELES 

A domain name is worth as much as someone is willing to pay for it.  So how much is a company willing to pay for a URL reflecting the popular phrase in the world?  Who doesn’t ask someone to be a ‘friend on facebook’?  What company nowadays doesn’t do major marketing on Facebook? has the right extension–it’s a .COM.  It’s easy to write and communicate.  It reaches a target demographic.  It’s not the shortest URL, but it reflects the most popular phrase on the planet.

“The domain is a marketer’s dream:  It’s an easy-to-remember catch phrase that can be used in any TV, radio or online campaign to drive consumers to a website,” says Adrian Smith, an internet marketing expert.  “It’s clearly worth a lot of money because of its potential to inject life into Facebook marketing campaigns.”

The “property” is represented by Sedo, a leading global domain name marketplace–sort of a real estate agent for the virtual world.

(, visit

The URL hits the market as a time when a growing number of businesses have abandoned traditional websites and built their homepages on Facebook, creating a real and complete presence on a Facebook fan page.

The expression is more more popular than ‘see you later’ (3.8 million), ‘Tiger Blood’ (902,000), ‘Don’t worry be happy’ (5.6 million), or even ‘I love you’ (2.7 million).

MOST EXPENSIVE URL SALES, sold to QuinStreet for $16 million in 2009., sold for $12-$14 million in 2006., sold for $9.99 million in 2008., sold for $9.5 million in 2007., sold for $7.5 million in 1999., sold to for $7.5 million in 2006., sold for $7 million in 2004., sold for $5.88 million in 2004., sold for $5.5 million in 2003., sold to Toys ‘R Us for $5.1 million in 2009., $5.1 million., $3.3 million., $2.9 million, $2.2 million

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