PRSA Pre-Conference Workshop

Tampa Bay PRSA Sunshine 2012, St. Petersburg, FL., June 21, 2012
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FINAL RELEASES:

GROUP R: https://prnewschannel.com/2012/06/21/how-to-use-social-media-and-seo-so-your-press-release-gets-the-job-done/

GROUP P: https://prnewschannel.com/2012/06/21/prsa-workshop-teaches-latest-press-release-optimization-techniques/

 

SUPPORTING DOCUMENTS

Download: Sample Press Release

4:15 p.m. – 5:00 p.m. Breakout Session Docs

GROUP P:

Group One: (Headline, Subheadline, About Us)

Google Doc: https://docs.google.com/document/d/10pmJDA3qwKRxG4QeA8CUORpjZCyGZ_plV-vvw9_LNk8/edit

Group Two: (Opening paragraph)

Google Doc: https://docs.google.com/document/d/10JcXWSAVmZowUO16eVH5CxdotKLh81fPftZj7gIRWUE/edit

Group Three: (2nd paragraph body)

Google Doc: https://docs.google.com/document/d/1DZs0aqVC5SUidYE9RgA9HFKgjF2njZDcCAdndtFK0xE/edit

Group Four: (Closing paragraph)

Google Doc: https://docs.google.com/document/d/1-_87yxW6FwxRsZ6v6EeWrD5n9dAD1bTPJj6UHDztJuQ/edit

Final Group P Press Release: https://docs.google.com/document/d/1aSEUB_LL1S2nuBCUScA3f61MnwM8kneIoSlTfBtuSCQ/edit

GROUP R:

Group One: (Headline, Subheadline, About Us)

Google Doc: https://docs.google.com/document/d/13mzzp2s6_2TCJAd8z5bSjROoR5PhoWqpX-s249nWfsY/edit 

Group Two: (Opening paragraph)

Google Doc: https://docs.google.com/document/d/1yuysnIt9BTnNy2rIIHS5sbkKsVWUcMjd_KlxGcAjrr4/edit

Group Three: (2nd paragraph body)

Google Doc: https://docs.google.com/document/d/11L_-00hOGUJ-9nbxRlpsm8eSMDtOWE9WTEPxmppRSWw/edit

Group Four: (Closing paragraph)

Google Doc: https://docs.google.com/document/d/1agTtYI1HhD8zmpGHONa91GunJmqbe5IQgWIlDlwXqNw/edit

Final Group R Press Release: https://docs.google.com/document/d/19w5vymHcsJH-_yeoDJ0FdOmkx0Q2SL-86Sdk1gOpCSs/edit

5:00 p.m. – 5:15 p.m. Debrief / Q + A

Cheat Sheet – Press Release Writing Checklist (downloadable PDF)