Search engines and Search Engine Optimization (SEO) are nearly synonymous these days. You can’t talk about one without the other. A growing number of small businesses, and businesses of all sizes for that matter, are using press releases to boost the ranking of websites.
Each press release distributed online by PR NewsChannel contains hyperlinks. Each of those links helps associate certain key words with your website and builds backlinks to your website to improve search engine rankings.
Press releases help with the Search Engine Optimization of your website. The rules of thumb that apply to SEO on your website: Words, titles, links and reputation… apply to press releases.
Each press release can and should have those same characteristics. Each press release can and should be Search Engine Optimized so that the press release pops up in searches for key words. And those links from the press release? Those links are used to boost the rankings of your website. The reputation of PR NewsChannel is excellent: which means the press release will rank high and the links to your website will be more powerful, too.
Take a look at the video below. It explains Search Engine Optimization in about 3 minutes:
Press releases distributed by PR NewsChannel will also appear on websites belonging to our syndication partners like CBS Marketwatch, the premier destination for smart, practical personal finance advice about your retirement, investing, savings, career and real estate and MANY MORE! For a more complete list of where your release could appear, visit our partners page.
Because our content is syndicated to websites across the Internet, each press release appears on multiple sites. That increases the odds of your press release being found by someone looking for information or services you provide. Press release writing should mirror that of an article so the news is believable. Your press release will appear to consumers like a news article and not a press release at all.
Don’t get lost on the web
If you went to a crowded football stadium, you wouldn’t even think about standing by your seat, making some important statement and expect that the people you needed to hear you, would. Rather you would try to do something to get people’s attention so you stand out in the crowd.
Well, unless you search engine optimize your press release, and you do it right, it will be like screaming in a crowd without getting their attention first. If you don’t want to get lost in the crowd, search engine optimization is critical. And we know how to do it better.