The strategy involves using press releases that are Search Engine Optimized to reach a target audience.
For law firm marketing, press releases offer a powerful web marketing opportunity.
Think of a press release as a news story that you create and you present in the way you want. When you distribute that press release via PR NewsChannel, it turns up on the search engines and is syndicated to media sites worldwide.
You get quality links to your site, an increase in traffic, and greater visibility on social media.
In short, press releases increase your law firm visibility in your community or wherever you want!
Some of the most savvy law firms are using press releases for law firm marketing.
Don’t just take our word for it. According to the The Rainmaker Institute, “Google loves press releases and we’ve been able to use that to get fantastic results. Google considers press releases to be an ‘authoritative source’ and ranks them high for search results.”
The Rainmaker Institute suggests there are lots of things to write about:
- Commentary on current news events
- Legal decisions that potentially affect your community
- Results of a poll or a survey you conduct among clients
- Firm news such as new associates, awards, community involvement, etc.
For more information about using press releases for law firm marketing, please contact us.
Download fact sheet: PR NewsChannel for Lawyers