Often when you’ve got a new product, new website, new book or new business it takes repetition to BREAK THROUGH to get the attention you deserve.
There’s a reason why the number THREE is so common in stories, fairy tales and in sports.
It comes down to the way we humans process information. It’s patterns. It’s about recognition.
It’s called the “Rule of Three.”
The Rule of Three helps people remember things.
Think three blind mice. Three little pigs. I came, I saw, I conquered. One, two, three.
You’ve got three act plays. Three strikes you are out. Location, location, location.
Three Little Pigs. Three Stooges. Three Blind Mice.
Oh, and the list goes on…
Given the Rule of Three, why should we expect that journalists will act on a press release the first and only time they see it?
Rules, of course, are made to be broken! And press releases we send do break them all the time especially when you’ve got something good!
But repetition is important. Often vital. And it most certainly cannot hurt.
So, that’s why we created Three Times the Charm PR™.
It’s an innovative, clever concept if we do say so ourselves.
Here’s how it works: Instead of sending your press release ONE time, we’ll send journalists the same press release THREE TIMES.
It will be spaced over a month. So you won’t be hounding them. But offering friendly reminders each time the press release is sent. (Journalists need a little push sometimes…)
And it gets better: It costs less that what you’d pay to send two press releases!
So to repeat: You’ll be sending the same press release THREE times for less than the cost of sending two press releases!
Think of the possibilities.
You’ll have THREE shots to get journalists’ attention. Three chances. Three tries.
Excited? Like the concept? Thought you would…
Want to know more?
Give us a call and contact us!