PRSA SEO Workshop
PRSA Tampa Bay is hosting a workshop on how to write press releases for maximum social media exposure and search engine optimization (SEO). Located at the St. Pete Hilton Bayfront, the June 21 workshop will feature an interactive, how-to session led by Glenn Selig of PR NewsChannel. The workshop is part of the PRSA 2012 Sunshine District conference.
During this one-hour workshop attendees learned how to write press releases for search engine optimization (SEO) and various social media. “Press releases are not for journalists any more,” said Glenn Selig, founder of PR NewsChannel. “They’re a great way to reach consumers and your potential clients.
Workshop attendees also participated in an interactive session, teaching them how to identify key words, twitterfy their press releases, and connect with consumers through social media.
“I feel confident knowing that I am armed with the SEO tools to hit the ground running, ” said Sally Johnson,workshop attendee.
Incorporating SEO into press releases increases visibility, attracts customers, potential partners and improves website click numbers. These kinds of SEO pre-conference workshops offer invaluable training for maximizing press release effectiveness. Writing press releases with SEO in mind is becoming a core skill set for public relations professionals industry-wide. The PRSA SEO workshop is one of many held during the #Sunshine2012 Conference in Tampa/St. Petersburg.
Watch video of the PRSA SEO Conference in action: http://youtu.be/Z4gqxAQWl3Y
About the Sunshine 2010 Conference: PRSA Tampa Bay hosts Sunshine 2012 district conference for PR professionals. The conference included workshops on PR and social media best practices.
About PRSA Tampa Chapter: The Tampa Bay Chapter of the Public Relations Society of America (PRSA) is one of the state’s largest professional organizations for public relations practitioners. Serving nearly 200 members across west central Florida, chapter members hail from business and industry, counseling firms, government, associations, hospitals, schools, professional services firms, and nonprofit organizations.
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SOURCE: PRSA SEO Workshop
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