Mission GameStop: Energy drink G Fuel enlists gamers for social media guerilla marketing campaign

The end game: To convince GameStop to begin carrying the only energy drink formulated specifically for gamers
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(PR NewsChannel) / November 28, 2012 / WEST BABYLON, N.Y. 

gamestop/GFuelIt’s the only energy drink formulated for gamers by gamers,  however it is not available at the world’s largest video game retailer… yet.

In a 2012 version of the hugely successful “I want my MTV” effort which led cable companies to start carrying MTV on their systems, G Fuel is turning to gamers to energize a social media campaign intended to prove to GameStop that carrying G Fuel in their stores nationwide would be a total win-win.

G Fuel is the only energy drink created by gamers for gamers. It is the fast-growing energy drink brand that utilizes an all-natural booster formula to give gamers the energy to play and compete for hours without rest or distractions.

G Fuel was recently featured on NBC Universal’s G4 channel on the popular show “X-Play.” A trailer video created by G Fuel went viral in just days with 4 million YouTube views.

GameStop (NYSE:GME) is the world’s largest video game retailer with over 6600 stores in 15 countries worldwide and online.

“Our customers are also GameStop customers”, said Clifford Morgan, Chief Executive Officer of Gamma Labs. “GameStop’s motto is ‘Power to the Players’. The players have spoken, and they want G Fuel. “

The campaign codename: Mission GameStop: More Power to the Players!!

Any G Fuel fan who tweets using the hashtag #GameStopNeedsGFUEL or comments on the GameStop Facebook pages, can win prizes and giveaways which include two Black Ops II Care Package (one for X-Box and one for PS3) and free samples of G Fuel. Two people will also be chosen randomly each day to win a $25 gift GameStop gift card.

Those who don’t want to create their own Tweet, can use a suggested one: “Hey @Gamestop Give MORE Power to the Players!! @GammaGamers #GamestopNeedsGFUEL”

clicktotweet link: http://clicktotweet.com/ut3f6

The campaign begins today at 4:00 p.m. ET and ends Sunday at 1:00 p.m. For gamers who want G Fuel and have made a recent purchase at GameStop, you can also leave a comment on the survey that is listed on every GameStop receipt.

About G Fuel: G Fuel is the newest line of products from Gamma Labs. With antioxidants from 19 different fruits, and loaded with Vitamins B, C and E, G Fuel is one of the most powerful, NATURAL energy boosters to ever hit the market. Available in Blue Ice, Lemon-Lime and Fruit Punch, G Fuel is engineered to give energy, focus, and endurance with no crash.

About Gamma Labs: Gamma Labs was established in 2004 for a single reason—to find the healthiest, most effective way to enhance athletic performance using 100% natural, legal, and effective formulas. The team behind Gamma Labs consists of real athletes who use the products every day and who are committed to developing safe, highly effective, all-natural supplements formulated out of the latest scientific expertise and manufactured to the highest levels of pharmaceutical standards. Each of the company’s products comes with a 100% unconditional money back guarantee. Learn more at http://www.GammaLabs.net or http://www.GammaGamers.com.

MEDIA CONTACT
Glenn Selig
PR firm: The Publicity Agency
Office:    (813) 708-1220 x7777 l Cell: (813) 300-5454
Email:     Glenn@ThePublicityAgency.com

Tyler Ragghianti
PR firm: The Publicity Agency
Office:  (813) 708-1220 x7780 l Cell: (813) 295-3269
Email:    Tyler@SeligMultimedia.com

G Fuel Press Releases: urlm.in/psgv

Direct link:  http://www.prnewschannel.com/2012/11/28/mission-gamestop-energy-drink-g-fuel-enlists-gamers-for-social-media-guerilla-marketing-campaign/

SOURCE:  Gamma Labs



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