On the heels of an extremely successful “PSYCH All-Night,” USA is hosting an inaugural fan-driven SUITS interactive marathon event dubbed “Suits After Hours” on Friday, June 6 from 12AM-6AM. The marathon celebrates the network’s most socially charged series and its die-hard fans. Starting on April 24 through May 4, fans can determine the night’s six winning episodes by voting at SUITS.USANetwork.com (http://www.usanetwork.com/suits). During the event, sponsored by Lexus, each hour-long block will be dedicated to a beloved SUITS character starting with the Harvey (Gabriel Macht) hour at 12AM followed by Donna (Sarah Rafferty), Mike (SAG Award nominee Patrick J. Adams), Jessica (Gina Torres), Rachel (Meghan Markle) and Louis (Rick Hoffman). Throughout the night, viewers will be treated to exclusive on-air content as SUITS stars personally share their favorite memories from the fan-selected episodes as well as insight into their characters. The overnight activation is in anticipation of the fourth season of SUITS, which premieres on Wednesday, June 11 at 9/8c.
During all six hours of the marathon, fans will be able to play SUITS LIVE – a second screen experience where they compete against each other on their connected devices as they answer polls, trivia questions and see their responses live during the telecast, powered by technology partner iPowow. Each hour the top players will see themselves in the on-air leaderboard and have a chance to win a range of prizes. Additionally, fan-generated After Hours Instagram videos will be selected from the online gallery and showcased on-air throughout the night.
“The ‘Suits After Hours’ socially-enabled all-night marathon caters to our millennial fan base who are fueling engagement and conversation across all social platforms,” said Alexandra Shapiro, EVP Marketing, USA Network. “By pulling back the curtain on our beloved characters and giving our fans an active role in shaping the telecast, we are continuing our efforts to scale SocialTV and create meaningful opportunities for brand partners like Lexus.”
“As the official vehicle of SUITS, ‘Suits After Hours’ provides Lexus with an opportunity to authentically engage with the next generation of Lexus buyers,” said Teri Hill, Lexus Media Manager. “Integrating Lexus into socially driven programs like this delivers on our evolving approach to reach youth audiences through digitally lead broadcast partnerships.”
The critically acclaimed and award-nominated legal drama returns for its fourth season after a major shift in the dynamics at the firm. It’s a new world order as Mike Ross (SAG Award nominee Patrick J Adams, “Rosemary’s Baby”) leaves Pearson Specter and heads to Wall Street as an investment banker, quickly finding himself at odds with his mentor Harvey (Gabriel Macht, “Love and Other Drugs”). The series also stars Gina Torres (“Firefly”), Rick Hoffman (“Samantha Who”), Meghan Markle (“CSI: Miami”) and Sarah Rafferty (“Brothers & Sisters”).
From Universal Cable Productions, SUITS was created and is executive produced by Aaron Korsh (“The Deep End”). Doug Liman (COVERT AFFAIRS, “The Bourne Trilogy”) and David Bartis (COVERT AFFAIRS) and Gene Klein (COVERT AFFAIRS) of Hypnotic, as well as Daniel Arkin (“90210”) and Chris Downey (“King & Maxwell”) serve as executive producers. SUITS was one of 2013’s top ten scripted shows in cable among P18-49 (2.38MM), P25-54 (2.39MM), and P18-34 (1.28MM). Fans can catch up before the new season with the DVD release of SUITS season three on May 27.
About USA Network
The #1 network in all of basic cable for an unprecedented eight straight years, USA Network is seen in more than 102 million U.S. homes. USA offers a powerful stable of dramatic, comedic and unscripted originals. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com.
About Universal Cable Productions
Universal Cable Productions creates innovative and critically acclaimed original scripted and digital content across multiple media platforms and outlets for domestic and international distribution. UCP produces “Covert Affairs,” “Playing House,” “Psych,” “Royal Pains” and “Suits” for USA; “Defiance,” and “Warehouse 13” for Syfy and “Battlestar Galactica: Blood & Chrome” for distribution on Machinima Prime/YouTube, Syfy and DVD/Blu-Ray. Universal Cable Productions is a division of NBCUniversal.
About Lexus
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its lineup to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high-quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With five models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F models, including the LFA supercar, for top-of-the-line performance. In the United States, Lexus vehicles are sold through 233 dealers who are committed to exemplary customer service.
Contacts:
Alysia Sands, USA Network
212.664.2902
[email protected]
Scott Radloff, USA Network
818.777.1635
[email protected]
Shanda Williamson, Universal Cable Productions
818.777.1456
[email protected]
SOURCE: USA Network
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