The mobile weight loss app, Exercise Calorie Converter by AthleteInMe.com®, aims to help users make decisions by showing the time needed to burn the calories in common restaurant menu items.
“Many people understand how calories affect their diet,” says Stan Reents, PharmD, president and CEO of AthleteInMe.com®. “But almost no one realizes how long they have to exercise to burn-off those same calories.”
Researchers at Johns Hopkins, University of North Carolina – Chapel Hill and Texas Christian have all validated this principle, showing that, when consumers view calorie amounts in the form of “exercise equivalents,” they make better selections.
The Johns Hopkins study evaluated the impact of informational signs right at the point-of-purchase in retail stores, whereas the UNC and Texas Christian studies utilized simulated menus. In all three, subjects made lower-calorie selections when calories were presented as “minutes of exercise.”
The app converts calorie amounts into minutes of exercise, specific for the person’s body weight. Results are presented for walking, jogging, biking and swimming.
“With this app in their mobile device, consumers can make better menu selections when they dine out,” says Reents, a former health care professional who has obtained five exercise/fitness/coaching certifications.
The Exercise Calorie Converter app currently contains over 4,200 foods and beverages, mostly from franchise restaurants, but also cereals, snacks, nutrition bars, Starbucks coffee drinks and even beers and ales. It has been recommended by Good Housekeeping magazine, DietsInReview.com, ShannonMillerLifestyle.com and has received recognition from Web Health Awards.
The Exercise Calorie Converter app is available for Apple iPhone, iPad and iPod Touch. The price for all versions is $2.99.
About AthleteInMe.com®: AthleteInMe.com® promotes healthy lifestyles by providing consumer resources on exercise, fitness and sports nutrition. Online health coaching is also available.
MEDIA CONTACT:
Stan Reents, PharmD
President and CEO of AthleteInMe.com®
E-mail:
Phone: 813-777-9353
www.athleteinme.com
SOURCE: AthleteInMe.com
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