In conjunction with sales of the Toyota Vitz, the brand movie #Humanness premiered on Wednesday, July 1.
The Toyota Vitz, equipped with Toyota’s advanced collision avoidance support package,, Toyota Safety Sense C, was born in the pursuit of “real-world safety.” Resulting from earnest collision research reflected in product development, the Toyota Vitz brand movie #Humanness, illustrates the concept of safety based on the idea of the “newest safety technology for a compact car driven by all types of people.”
The video captures “very human” moments that can occur in daily life when people become distracted by other things. Presented in the video is a succession of moments that viewers can unwittingly sympathize with from having experienced themselves, including a cute baby becoming distracted by a camera and running into a bed, a young boy crashing into a pole after becoming focused on a ball, a beautiful girl being swallowed by a wave the instant she turns to smile or an old woman who has her belongings taken by a dog after being distracted with an acquaintance.
Toyota Vitz brand movie “#Humanness” URL: https://youtu.be/41D0a6zcOYg
This video is comprised of content illustrating human behavior that anyone can experience in daily life regardless of age, gender or nationality.
Anybody can become distracted and Toyota believes that this video serves to help people realize the importance of safety.
CLICK FOR MORE INFORMATION ON THE TOYOTA VITZ AND BRAND MOVIE #HUMANNESS
For inquiries please contact:
Hiro Naito（+81-80-4895-7146）
Vitz Brand Movie PR Office (SUNNY SIDE UP, Inc.)
E-mail: [email protected]
TEL: +81-3-6894-3201, FAX: +81-3-5413-3051
SOURCE:
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