For businesses looking for a different way to utilize the internet and create an online profile, a press release can be a great way to spread news about your company, business, product or service. However, people tend to go about writing press releases ineffectively.
Often written like a news article, a press release, or news release, allows you to get your information out to the public, while offering a great way to create an online history about your company or product.
By following some of these simple steps from The PR Institute, anyone can be well on their way to an effective and engaging 2014.
Write for humans and search engines: While press releases need to be engaging for the human readers, they aren’t just for reporters anymore. Press releases need to be written using tactics that search engines like to highlight. These include Search Engine Optimization (SEO) and effective sue of hyperlinks. Each release that distributed through PR NewsChannel is crafted to reach consumers and potential customers directly in top search engines like Google, Yahoo! and Bing.
Optimize for keywords: Called search engine optimization, or SEO, this practice encourages you to explore what phrases people search for regarding your topic and then emphasizing them within your release. By identifying key phrases to emphasize throughout a press release, the chance of it reaching its target audience increases dramatically.
Link to relevant websites and pages: Try to hyperlink only one set of words per paragraph. Search engines may penalize you if you do more. Also, don’t always use the direct link to your page. Use hyperlinks on relatable words that accurately describe your product of company. This gets the search engines to start associating those words with your website.
Include quotes: Including quotes personalizes your release and lends it relevancy and credibility. Customers and staff members can be a great resource, however always be sure to have their approval.
Link to social media sites: Use your writing to engage readers with your social media strategies. Make your headline Twitter friendly by keeping it under 140 characters and use hyperlinks to connect your press release with your Facebook and LinkedIn pages. Furthermore, don’t be afraid to ask your readers to “like” or “follow” your business.
Embed a complementary YouTube video: This step won’t apply to everyone, however if you have video to include be sure to embed the clip AND link to it.
About The PR Institute: The PR Institute offers hands-on training in the form of private training sessions at your offices or ours, workshops at established conferences and webinars that are stand-alone or in conjunction with other groups. Our sessions, workshops and webinars are designed to engage attendees so that experiences are memorable and the curriculum sticks. Founded and launched in summer 2013 with seed money from the global press release newswire PR NewsChannel and the PR firm The Publicity Agency, our goal is to infuse proper understanding of tactics and strategies that allow for excitement and creative ideas designed so that you are eager to apply what you’ve learned.
MEDIA CONTACT
The PR Institute
Phone: (888) 399-5534
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Website: www.theprinstitute.com
SOURCE: The PR Institute
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