Drawing visitors to your website, especially one for small or start-up businesses, can seem like daunting task. Luckily, it’s possible to help get the traffic you’re looking for by utilizing one of the most important tools in a webmaster’s arsenal… search engine optimization.
Search Engine Optimization (SEO) is a marketing technique that focuses on increasing site traffic by improving a website’s rank in the search engines. The higher a website is ranked, the greater chance it has at being viewed.
Because there are many factors that go into a websites ranking, utilizing the correct SEO techniques its integral to moving your website up the rankings.
“When giving SEO tips to a company that’s never tried it before, I tend to stick with the basics,” says Ron Pousson, a marketing and advertising professional with more than 15 years in the industry. “By incorporating a few easy techniques, you can make a significant difference in how the search engines treat your content.”
Ron Pousson: Top 5 SEO tips for small businesses
Research your keywords: Using the proper keywords is one of the best ways to help your site get picked up and ranked higher by search engines. Using free tools like Google’s Keyword Planner, you can find what people are searching for and incorporate the results into your content.
Share your content: Sharing your content on social media is a vital part of increasing your traffic. Assuming you have a current network of connections on social media, what you post will come up on their timelines without them even having to search for it. Also, content that is commented will increase the popularity and therefore, your rankings.
Write for your audience: Your website should be filled with content relevant to your target audience. A great way to draw in the attention of the viewer is to create blog posts within your site that are unique, informative and relevant to your brand. These posts will attract your target audience and allow them to engage longer.
Create unique and interesting content: Once you’ve improved your rankings and increased site traffic, the next step is to keep the attention of a viewer. With millions of blogs and websites online, to stand out amongst the crowd you need fresh and intriguing content that clicks with your audience. Figure out what to write about by asking yourself what the audience wants and how you can give it to them in a way that is original and relatable.
Optimize your headings and subheadings: Headlines are the first thing a user notices when viewing a site while subheadings help make the website look organized and professional. Grab the reader’s attention with a catchy headline that draws the reader in. Incorporate keywords into headlines and subheadings in order to boost their rankings for search engines.
“There’s no substitute for engaging content and a quality website,” says Pousson. “But by using a few simple SEO methods, you can make what your website standout from the crowd.”
A proven industry veteran, Ron Pousson is a manager and trainer for SEO, SEM online and print advertising. He has extensive experience in launching new products and expanding products into new markets.
For more on Ron Pousson, visit: https://www.linkedin.com/in/ron-pousson-6131ba36
SOURCE: Ronald Pousson
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