How to promote your book, product for sale on Amazon

Promoting the product you're selling on Amazon is critical to success.

When it’s time to promote your book or product on Amazon, think like a customer thinks and then get those creative juices flowing.

Here are several ways to promote your book, product on Amazon, courtesy of Selig Multimedia, Inc.:

Promote your Amazon product: AMAZON PRODUCT ADS

With Amazon (NASDAQ:AMZN) product ads from Amazon services, shoppers see your ads on Amazon. After seeing an ad, they click on product pages. And you are charged on a “cost per click” basis. Which means you only pay when shoppers click your ad. You are charged whether or not they buy. You are not charged every time the ad appears.

This is a tool that allows you to reach just the right audience for your marketing messages, delivered within innovative environments that offer seamless integration into the customer experience, according to Amazon.

Your ads are targeted to shoppers searching for similar or related items on Amazon.com.

Promote your Amazon product: PRESS RELEASES

Then there are news releases. Press releases, written for consumer consumption (as opposed to reporters)  give your product a sense of urgency and a way to stand out in the search engines. Press releases provide a way to talk about your product on Amazon. But press releases make the talk appear like a third-party endorsement.

“You can include quotes from satisfied customers and you can have customers giving glowing reviews,” says Glenn Selig, founder of PR NewsChannel, a newswire Amazon sellers use to market their Amazon products.  “That comes off a whole lot better than you saying that stuff. And press releases provide that opportunity.

Selig says there are Amazon sellers who issue a press release with each product or category of product.

Most of the time, press releases used for this purpose are intended to reach consumers. But if your product or book is newsworthy, Selig says you can also send a press release to the news media so reporters can decide whether to write stories on it.

Promote your Amazon product: GOOGLE ADWORDS and FACEBOOK ADS

You create your ads. Your ads appear in Google or Facebook. The people simply click on your ad and find your Amazon book or product. This approach enables you to have visibility in places you otherwise would not.

Google describes it this way: “…an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.”

You can use key words and geography to target your audience.

SOURCE:  Selig Multimedia, Inc.

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