TAG | press release writing
16
What to Look for in Your Press Release Writer
0 Comments | Posted by rscott in How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
Call it a left-brain, right-brain issue. Call it knowing where you excel and where you don’t. Call it effective marketing and management. Call it whatever you want; there is no harm in hiring someone to write a press release for you.
If you get to the point where you have a product, company, or cause to [...]
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How to Choose the Right Press Release Writing Service
0 Comments | Posted by rscott in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
Getting to this point, having an idea, business, or cause you want to generate publicity for and promote is like the old G.I. Joe TV tagline: “half the battle.” But the hard part isn’t necessarily over. Choosing the right press release writing service is perhaps the most important step in a marketing campaign, and an [...]
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How to Use Press Releases and Social Media to Maximize Your Marketing Budget
4 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
New social media platforms seem to pop up every week it seems, and each one offers entrepreneurs, businesses, law firms, or publicly traded companies a unique opportunity to grow their business… if they know how.
As we begin the second decade of the 21st century, that may be the biggest “if” in marketing because it ties [...]
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How to Use Press Releases to Attract New Law Firm Clients
2 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
It seems you can’t ride any form of mass transit, watch any television program, or even listen to the radio without being inundated with legal advertising. We’ve all seen them.
“Been in an accident?
“We fight for you!”
“On your side.”
And it all may very well be true. The problem is, these advertisements, these commercials, and these canned slogans are [...]
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How to Use Press Releases to Corner the Market
0 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Write a Press Release
By all accounts, Herndon,Va.-based Financial Investments, Inc. (FII) didn’t absolutely need to mount a press release writing and distribution campaign. The modest investment firm located in the Washington, D.C. Metro area had twice been selected to the prestigious Inc. 500 list by Inc. magazine, and the company and its proprietary company have also received top national [...]
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How to Use a Press Release to Go Big in 2010
0 Comments | Posted by rscott in How to Get Media Attention, How to Write a Press Release
Sometimes, it just takes one.
One press release writing, one press release distribution, or one media pitch can be what separates your idea from the media exposure about which you’ve secretly daydreamed. It’s just that easy…
Sometimes.
The experts at the press release distribution company PRNewsChannel say they’ve had clients who have appeared in national news outlets after [...]
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How to Clean Up Negative Press With Press Releases
0 Comments | Posted by rscott in How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
It just takes one.
One negative comment, one negative review, or one disgruntled employee could taint the way a business, product, or service is perceived online, and that’s not a risk that most small business owners can take. Imagine you are a customer looking to compare car cleaning services online. Both Joe’s Kwik Klean and Phase II Auto [...]
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How to Pick the Press Release Distribution Plan That’s Right for You
0 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention
The press release distribution process is not a one-size-fits-all business. There are times when you will have a product, Web site, book, or cause that you want to promote nationwide, and then there will be projects that you’ll want to localize on a regional or single city level. What appeals to beach-bound southern Californians might [...]
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How To Stay Focused When Writing A Press Release
1 Comment | Posted by kpolacek in How to Get Media Attention, How to Promote Websites, How to Write a Press Release
It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.
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How to Stay Relevant with a Current Events Press Release
1 Comment | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Write a Press Release, How to Write an Online Press Release
Not every press release is going to get you on the news, in the paper, or help you get on Oprah.
The media just doesn’t work that way.
You, your cause, your business or your product have to be relevant. The best way to do that? Coordinate the wording and the timing of your press releases so [...]