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How to Stay Relevant with a Current Events Press Release
0 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Write a Press Release, How to Write an Online Press Release
The ongoing Tiger Woods melodrama has created publicity opportunities for certain industries.
Not every press release is going to get you on the news, in the paper, or help you get on Oprah.
The media just doesn’t work that way.
You, your cause, your business or your product have to be relevant. The best way to do that? Coordinate the wording and the timing of your press releases so that they tie in to current events.
For instance, the media storm that continues to rage over the Tiger Woods “transgressions” has opened a door for certain businesses and fields to garner more media attention than they normally would. Marriage counselors, relationship experts, and even divorce attorneys should be thinking of ways they can format or write a press release to maximize their reach by riding the coattails of this major news story. A marriage counselor could issue a release about how married couples could avoid letting a marriage get to this point, and could then drive readers and potential clients to his or her office. Relationship experts could issue a press release about how important it is for couples to be open and honest with each other. Of course, especially when the Tiger Woods cheating scandal has reached its current point, a divorce attorney could issue a press release about how couples can protect themselves in the event they find themselves in similar circumstances.
The point is to use the media and the news cycle to your advantage. Find a press release writing service you can work with to crystallize your message and your plan of attack, and then make sure you choose a press release distribution company that will send your release to the best media outlets. No one knows your business, your Web site, or your product better than you do, so if you see something you could tie into your commodity, by all means do it. While you can always find a way to connect with relatively timeless issues like the economy or health care, you never know when that one perfectly specific and individualized issue or news story will come along to take you, your company, your product or your Web site to the next level.
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