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How to Pick the Press Release Distribution Plan That’s Right for You
0 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention
The press release distribution process is not a one-size-fits-all business. There are times when you will have a product, Web site, book, or cause that you want to promote nationwide, and then there will be projects that you’ll want to localize on a regional or single city level. What appeals to beach-bound southern Californians might not play as well in, say, Nebraska. Similarly, you wouldn’t want to promote a New York City film festival in Austin, Texas.
So why do most PR news wires force you into these blanket distribution plans that aren’t at all tailored to what you’re trying to accomplish? The answer is simple: money. Because they are the most intensive and wide-reaching distributions available, a nationwide plan is obviously going to be the most expensive (usually around $1,000). And if you don’t really need to go nationwide, guess what? You’re out of luck. You’re stuck paying an extra several hundred dollars for something you don’t even need.
When choosing a press release distribution company, try to find one that gives you the option to choose the distribution plan that best fits your needs. PRNewsChannel, the only press release writing and distribution firm entirely owned and operated by former journalists, lets you choose between several different distribution plans, which increases the effectiveness of the release and helps you choose a cost effective plan to help you maximize your budget. The press release distribution company gives you the option of choosing from a variety of distribution options that range from a single media market plan to a nationwide e-mail and online search engine distribution that costs hundreds of dollars less than other press release companies.
Again, more often than not, you want to get as much exposure and generate as much buzz for your release subject as possible, so a nationwide distribution is usually going to be the way to go. As important as that kind of exposure is, however, it’s just as critical to have the piece of mind of knowing you don’t have to if you don’t want to.
