About 55,000 school-age children are eligible to shop at a Clothes To Kids store twice a year. USF Tampa public relations students have created a campus-wide campaign to raise awareness and collect new and gently-used clothing and accessories for CTK.
CTK provides a growing population of underprivileged families between 250 to 300 wardrobes every week. A team of students from visiting instructor Kevin Hawley’s public relation design course are creating the marketing materials and managing the social media campaign to promote the clothing drive, being held April 16 – 20. Clothing drop-off boxes are being placed in highly trafficked buildings, and the students are also collecting donated clothing at USF’s Bull Market Wednesday, April 18.
Hawley said, “It’s important that our public relations students have the opportunity to apply the skills they learn in the classroom to real-world experience. Promoting a worthy cause such as Clothes To Kids is a win-win for the students and the community.”
CTK takes pride in providing access to clothing for eligible families in a cheerful environment where they are treated with dignity and respect. Each store is designed with cheerful colors while shoes, accessories and clothing is neatly displayed with tags and found in selected areas, just like you’d find in department stores. The purpose of the clothing drive is to add to the supply of clothing and accessories for children to go to school wearing clothes that make them feel like they fit in. Both CTK and USF students believe this raises self-esteem allowing students to focus on school work and perform better academically.
Patti Hanks, executive director of Clothes To Kids, Inc. said, “We provided 12,000 wardrobes to low-income and homeless kids last year, and the need is great. It is wonderful to find young professionals and college students with new and creative ideas for Clothes To Kids. It’s especially great when they really ‘own’ the mission and plan clothing drives.”
The flyer for the “Spring Clean to Build Esteem” clothing drive flyer is available for download.
The announcement flyer is also available for download.
About Clothes To Kids: The mission of Clothes To Kids is to provide new and quality used clothing to low-income, school-age children in Pinellas County free of charge. Clothes To Kids envisions a community in which every school-age child has quality clothing so that he or she may attend school with the confidence and self-esteem needed to achieve academic success. Clothes To Kids values – COMPASSION: To provide a cheerful, friendly atmosphere where those we serve feel comfortable and welcome. RESPECT: To be respectful and considerate of those we serve and not question or judge the circumstances that bring them to us. SELF-ESTEEM: To build children’s self-esteem by providing them with clothing that makes them feel good about themselves. SERVICE: To work hard to give our very best to help those we serve. Clothes To Kids contact: Patti Hanks, executive director, (727) 327-7100 Ext. 223, http://www.clothestokids.org
MEDIA CONTACT
Lissette Colón
(718) 340-9519
http://www.facebook.com/#!/ClothesToKidsDrive
http://www.clothestokids.org
SOURCE: Clothes to Kids
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