To promote its unprecedented sweepstakes, G Fuel needed something dramatic. In the age of the Internet and instant access to just about anything imaginable, it had to be something over-the-top, turn-your-head and take notice dramatic.
So G Fuel, the energy drink specially formulated for video gamers, turned to a Hollywood veteran to produce a blockbuster online video.
“G Fuel represents the new breed of gamers” said Clifford Morgan, Chief Executive Officer of Gamma Labs (www.gammalabs.net). “They demand higher performance in every aspect of their gaming, and that includes the products they rely on to give them a competitive edge. The market was screaming for an all-natural energy product that doesn’t contain sugar, or harsh chemicals, and G Fuel delivers.”
He may not be a household name. But you know his work. Jijo Reed also worked on the trailers and/or commercials for “Black Hawk Down,” and the Spiderman, James Bond, Charlie’s Angels, Die Hard, and Star Trek franchises as well as AMC’s hit television series “Breaking Bad.” Reed also directed TITANIC: Generations, where he descended 12,000 feet to film the wreckage of the Titanic. Reed is a five-time TELLY Award winner with over 500 projects to his credit. Currently, Reed is President of LA based Sizzlepitch.
Reed is now the creative force behind the trailer for the video game contest that’s getting major play on Machinima, the dominant video entertainment network for gamers around the world with content showcasing gameplay, original shows, game trailers and news.
The trailer for G Fuel’s video game sweepstakes was shot in College Station, Texas near Texas A&M University. The shoot included a real helicopter, live ammo, explosions and veterans of the elite U.S. Special Operations.
In addition to showcasing real bullets, real guns and real veterans, the promotional video centers around a 16 year old video gamer, showcasing the desire of G Fuel to reach its core group of young gamers.
“This project was more exciting than filming the Titanic,” said Reed. “I was in awe most of the time-The sounds, the explosions, the overall experience was breathtaking. I can’t believe this experience will be offered to the general public.”
Using dramatic music for pacing, the trailer invites gamers to participate in an “unprecedented” video game sweepstakes event to embark on a mission with America’s elite Special Forces.
Three winners of the G Fuel video game contest receive special weapons training and a chance to hang out with YouTube’s top game play commentators including Woodygamertag, Whiteboy 7th Street and Optic H3CZ along with a personal video of the mind-blowing mission.
Winners will be selected randomly after purchasing G Fuel from retail partners and online shops.
To watch the video online: http://youtu.be/izyj9_fHDK8.
To enter the video game sweepstakes please visit, http://www.gammagamers.com/mission-gunship/.
About G Fuel:G Fuel is a new line of products, formulated specifically for gamers. With triple the amount of antioxidants and B-vitamins and without creatine and arginine, G Fuel is one of the most powerful, NATURAL energy boosters to ever hit the market. Available in Blue Ice, Lemon-Lime and Fruit Punch, G Fuel- is engineered to give energy, focus, and endurance with no crash.
About Gamma Labs: Gamma Labs was established in 2004 for a single reason—to find the healthiest, most effective way to enhance athletic performance using 100% natural, legal, and effective formulas. The team behind Gamma Labs consists of real athletes who use the products every day and who are committed to developing safe, highly effective, all-natural supplements formulated out of the latest scientific expertise and manufactured to the highest levels of pharmaceutical standards. Each of the company’s products comes with a 100% unconditional money back guarantee. Learn more at http://www.GammaLabs.net or http://www.GammaGamers.com
About Jijo Reed: Jijo Reed has produced or directed hundreds of projects for Sony Pictures, SPHE, 20th Century Fox, Universal, MGM, Paramount, Warner Brothers, and Lionsgate. His talents cover the vast expanse that is the entertainment industry, working on numerous projects that range from theatrical movie trailers and commercials to feature films and television shows. Reed has also produced many award winning music videos along with over 800 trailers and TV Spots for all the major studios and most all independents.
MEDIA CONTACT
Glenn Selig
PR firm: The Publicity Agency
Email: Phone: 813-708-1220
SOURCE: Gamma Labs
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