Instructors:
Glenn Selig, PR NewsChannel @GlennSelig, emal:
Tyler Ragghianti, PR NewsChannel @Tyler_TPA, email:
Receive Follow-up Tip Sheet of today’s session, please enter your email below:
________________________________________________________________________________
TODAY’S TOPIC: TBA
Please Tweet!
Handles: @prnewschannel, @glennselig, @tylertpa
Hashtags: #PRNC, #SMSSummit, #SanFrancisco, #socialmedia, #SoMe, #PR, #marketing
-Use quotes from other sources or each other. ATTRIBUTION!
-Make use of the Internet and research this!
-Use key word phrases in every paragraph if possible
-Use hyperlinks to resources (sort like electronic foot notes)
-DO NOT hyperlink key word phrases
-Make it content $RICH$, don’t cheat yourselves!
-Take your time!
SUPPORTING MATERIALS
Download: Sample Press Release
GROUP ASSIGNMENTS
Group One: (Headline, Subheadline, About Us)
*Use Key Word Phrase in headline
*Use secondary Key Word Phrase in Subheadline
Google Doc: https://docs.google.com/document/d/10pmJDA3qwKRxG4QeA8CUORpjZCyGZ_plV-vvw9_LNk8/edit
Group Two: (Opening paragraph and paragraph 2)
*Use ALL THREE Key Word Phrases in first paragraph. At least one in second. (Yes, I know this is not easy!)
Google Doc: https://docs.google.com/document/d/10JcXWSAVmZowUO16eVH5CxdotKLh81fPftZj7gIRWUE/edit
Group Three: (Middle two paragraph body)
*Use TWO Key Word Phrases in the first. Use the third Key Word Phrase in the next. Make mention that this assignment is the product of a workshop at SMSS in Boston.
Google Doc: https://docs.google.com/document/d/1DZs0aqVC5SUidYE9RgA9HFKgjF2njZDcCAdndtFK0xE/edit
Entire Group Docs
Final PR Google Doc: https://docs.google.com/document/d/1aSEUB_LL1S2nuBCUScA3f61MnwM8kneIoSlTfBtuSCQ/edit
AFTER THE WORKSHOP
-Write your own press release from start to finish and distribute it–use the coupon!
-Subscribe to our FREE YouTube Channel, PRNC-TV… the newsroom for everything PR.
