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‘Tis the season for effective online public relations efforts, marketing

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Just one week away from Thanksgiving and it seems that there’s only one thing on retailers’ minds: Christmas. It’s the season of cold weather, hot cocoa, twinkling lights, family, friends and of course, shopping.

Whether your consumers celebrate Christmas, Hanukkah or Kwanza, chances are they are looking for the fastest, greatest, most convenient and most affordable places to shop this holiday season. So how are you to stand out among major chain retailers and show consumers that you can get them just what they need this holiday season?

Here are a few ways….

1. Online press releases are a great way to target customers.

Consumers now turn to the Internet as a source of ideas, prices and helpful information. The more information on your business, its services and the products that are made available on the Internet, the better.

2. Utilizing search engine optimization (SEO) techniques in your online release will help it get noticed.

When customers are stumped on what to buy their colleague, they may turn to Google to search for ‘inexpensive holiday gifts.’ With professional search engine optimization techniques, Your press release touting your store’s latest line of $5 creative coffee mugs may appear in their search engine results and end their shopping search.

3. Steer clear of sales pitch and too much advertising speak in the press release.

Customers want high quality products at fair prices, especially during the holiday season when their gift list seems to be miles long. It’s important to make sure that the press release writing is as professional as possible, even so much that may resemble a news article.

While many retailers and businesses turn to paid advertising during the busy holiday season, online press releases can generate income as well as media coverage when done right. If you’re unsure of how to get started with press releases, the best idea is to contact a press release writing and press release distribution service, like PR NewsChannel.

About Jessica: Jessica is a project manager with PR NewsChannel, a press release writing a press release distribution company. She encourages comments and emails with your opinions at .


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1 Comment for ‘Tis the season for effective online public relations efforts, marketing

Stitches | December 21, 2011 at 12:44 AM

A really good answer, full of riaotnaltiy!

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