PR How To… | PR Tips from Pros

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Many companies make the mistake of over estimating the success of their product and underestimating the process through which success can be achieved. We want to provide you with effective strategies of a public relations campaign that will help your company grow. Here is a list of do’s and don’ts that can help your company avoid an unproductive campaign.


Do use professional distribution services to get your company’s release to the right people.
Regardless of how groundbreaking or newsworthy your company’s service is, if no one knows about your company or your release is sent to an uninterested destination, your release won’t get noticed. By using a professional distribution service, you can be assured your company’s release gets in front of the right people.

Do make use of effective search engine optimization (SEO) strategies.
Search engines such as Google, Bing and Yahoo! are vital in helping spread the word about your company. Knowing how these search engines work is important for getting your release to the top of the results list. Repeating key phrases, without over stating, is just one of the many strategies that will allow search engines to pick up on your release.

Do continue PR efforts even after your benchmarks have been reached.
Your release has been used effectively and business has never been better. Some companies make the mistake of riding the initial surge in business too long before redistributing a release. Make sure to have effective plans and secondary releases to maintain the buzz that was created by your original release. Keeping yourself in the news and in people’s thoughts is a great way to establish long-term success.


Don’t think too big too quickly.
Every businessman dreams of having a global company and making millions of dollars, but effectively marketing your product locally is the first step to gaining that success. By using distribution service companies, your company has the ability to have a solid local foundation in which to grow your brand. Having the support of local outlets can have unexpected benefits for a national spotlight.

Don’t under value the effect of a well-written release.
Catch phrases and slogans are effective at gaining your release initial attention. If there is no substance behind the flashy sayings, then getting your point across to readers will be hard. By using a professional writing service, your company ensures that your release will be written and structured to get the most substance to your target audience without being to wordy or redundant.

For more marketing tips, please visit, email or phone (888) 399-5534.


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