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Halloween marketing: Scary economy means online marketing should begin early

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Halloween marketing tips from a PR pro.

Experts may impart many Halloween marketing tips. But here’s the biggest right now: Halloween may seem like a long way off, but the time for online marketing is now.

If you want to beat your competition by reaching customers on the web through online marketing for Halloween you need to get a jump on the competition,” says Jessica Pajak of PR NewsChannel, the press release distribution company, which provides Halloween marketing tips to reach customers online.

Pajak says step one of any plan is to reach customers. So out of all the Halloween marketing tips you may hear about, targeting customers online is probably most important because billions of dollars are at stake.

Halloween marketing tips from PR NewsChannel

1. Online press releases are a great way to target customers online.

2. Don’t just write a press release. Make sure you use key ‘buzz words’ like “discount Halloween costumes” or “Halloween costumes” or “Halloween candy” within the press release so you can hone in on your audience.

3. Don’t be afraid to geographically target your market. A simply change of key words to “discount Halloween costumes Chicago” or “discount Halloween costumes San Francisco” can be helpful.

4. Halloween is only second to Christmas in generating income for businesses. Think like a reporter and a create a press release that will project like it was written by a news outlet, then use key words.

“Paid advertising can work well, but online press releases can lead to free coverage and if done right appear to consumers like they are news articles and are therefore more believable,” says Pajak.

For more Halloween marketing tips, please visit, email or phone (888) 399-5534.


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