Archive for March 2011
31
Press Release – The First Step Of The Marketing Campaign
0 Comments | Posted by kpolacek in How to Distribute a Press Release, How to Get Media Attention
A press release is a statement about a new product or service, released singly or simultaneously via the media. There are many ways to issue a press release including calling a press conference, sending out copies to television, newspaper and radio yourself or with the help of a press release distribution service. Press releases should be short and [...]
30
Three Reasons Why Your Business Should Be Using Press Releases
0 Comments | Posted by jessica in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, PR techniques
Business owners look for any means to generate profit for their company, whether it’s advertising in print or television or having someone stand on the corner with a sign promoting their latest deal. There is an untouched resource awaiting these companies in the form of press releases. Using a press release writing and distribution company, [...]
14
Don’t be a victim of a PR faux pas: It’s St. Paddy’s Day, not St. Patty’s Day
0 Comments | Posted by prnewsadmin in How to Get Media Attention, How to Promote Websites, How to Write a Press Release, How to Write an Online Press Release
Irish people and people of Irish descent object to using the phrase ‘St. Patty’s.’ The diminutive form of Patrick (which is derived from the Irish name Pádraig) is “Paddy,” whereas the term “Patty” is commonly a diminutive for the female name Patricia, or for female forms of Patrick.
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Writing your own press release? This video may help
0 Comments | Posted by prnewsadmin in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, PR techniques
Came across this video that explains the 6 parts of a press release. It was put out by the Publicity Hound. Some good advice for those who are writing press releases on their own.
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Press release writing nightmare: US Airways, Sabre Travel debacle highlights need for better corporate press release protocols
0 Comments | Posted by prnewsadmin in How to Distribute a Press Release, How to Get Media Attention, How to Handle a PR Crisis, How to Write an Online Press Release, PR techniques
It was supposed to be a press release announcing a business deal. Such a release gets some positive press in business and industry publications. But this one went really wrong.
4
Press Release Writing – When to Hire a Professional Writer
1 Comment | Posted by Melissa in How to Write a Press Release
Press release writing is an art that takes even the greatest writers enormous time to master. It’s never recommended to write your own release without proper training, but if you absolutely have no other choice, here are some easy to follow steps for writing an acceptable press release. Make it newsworthy – Reporters don’t want [...]