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How to Get Attention for Your Company out of Press Releases in the New Year
0 Comments | Posted by kpolacek in How to Distribute a Press Release, How to Get Media Attention, How to Write a Press Release
The New Year is here, which means resolutions. One may be to get more press or attention for your business or product in 2010. One of the easiest and inexpensive ways to do that is with press releases. You can write them yourself or hire a press release writing service to do it for you.
Press [...]
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How to Use a Press Release to Go Big in 2010
0 Comments | Posted by rscott in How to Get Media Attention, How to Write a Press Release
Sometimes, it just takes one.
One press release writing, one press release distribution, or one media pitch can be what separates your idea from the media exposure about which you’ve secretly daydreamed. It’s just that easy…
Sometimes.
The experts at the press release distribution company PRNewsChannel say they’ve had clients who have appeared in national news outlets after [...]
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How to Clean Up Negative Press With Press Releases
0 Comments | Posted by rscott in How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
It just takes one.
One negative comment, one negative review, or one disgruntled employee could taint the way a business, product, or service is perceived online, and that’s not a risk that most small business owners can take. Imagine you are a customer looking to compare car cleaning services online. Both Joe’s Kwik Klean and Phase II Auto [...]
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A Christmas Gift to Yourself: No Press Release Writing Today
1 Comment | Posted by pflanary in How to Distribute a Press Release, How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Today is indeed the day to write an online press release. Why? Because it’s a holiday, and newsrooms are full of reporters who can’t get in touch with their usual contacts.
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How to Make an Impact When Distributing a Press Release
0 Comments | Posted by kpolacek in How to Distribute a Press Release, How to Get Media Attention
You’ve written a press release, now what? Press release distribution is not as easy as it may seem. While you may have certain reporters and news organizations in mind, it is also a good idea to contact a press release distribution service to help reach out to more of the right people.
As for sending the [...]
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How to Pick the Press Release Distribution Plan That’s Right for You
0 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention
The press release distribution process is not a one-size-fits-all business. There are times when you will have a product, Web site, book, or cause that you want to promote nationwide, and then there will be projects that you’ll want to localize on a regional or single city level. What appeals to beach-bound southern Californians might [...]
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How To Stay Focused When Writing A Press Release
1 Comment | Posted by kpolacek in How to Get Media Attention, How to Promote Websites, How to Write a Press Release
It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.
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Make Your Press Release Stand Out With a Story
0 Comments | Posted by pflanary in How to Distribute a Press Release, How to Get Media Attention, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
Think of your job as more than simply writing and distributing a press release; think of it as storytelling. A reporter’s job is to tell a story through compelling characters.
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What’s a Press Kit a.k.a. Media Kit and are They Still Relevant?
0 Comments | Posted by prnewsadmin in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
From time to time we get calls about press kits a.k.a. media kits. Hmmm. Press kits.�
First, we should discuss what they are. A press kit is a set of documents that provide the media with information they need to know about you and your company to be able to write a story about you.
They used to be used [...]
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How to Stay Relevant with a Current Events Press Release
1 Comment | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Write a Press Release, How to Write an Online Press Release
Not every press release is going to get you on the news, in the paper, or help you get on Oprah.
The media just doesn’t work that way.
You, your cause, your business or your product have to be relevant. The best way to do that? Coordinate the wording and the timing of your press releases so [...]