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TAG | press release writing

Call it a left-brain, right-brain issue. Call it knowing where you excel and where you don’t. Call it effective marketing and management. Call it whatever you want; there is no harm in hiring someone to write a press release for you.
If you get to the point where you have a product, company, or cause to [...]

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Getting to this point, having an idea, business, or cause you want to generate publicity for and promote is like the old G.I. Joe TV tagline: “half the battle.” But the hard part isn’t necessarily over. Choosing the right press release writing service is perhaps the most important step in a marketing campaign, and an [...]

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New social media platforms seem to pop up every week it seems, and each one offers entrepreneurs, businesses, law firms, or publicly traded companies a unique opportunity to grow their business… if they know how.
As we begin the second decade of the 21st century, that may be the biggest “if” in marketing because it ties [...]

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It seems you can’t ride any form of mass transit, watch any television program, or even listen to the radio without being inundated with legal advertising. We’ve all seen them.
“Been in an accident?
“We fight for you!”
“On your side.”
And it all may very well be true. The problem is, these advertisements, these commercials, and these canned slogans are [...]

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By all accounts, Herndon,Va.-based Financial Investments, Inc.  (FII) didn’t absolutely need to mount a press release writing and distribution campaign. The modest investment firm located in the Washington, D.C. Metro area had twice been selected to the prestigious Inc. 500 list by Inc. magazine, and the company and its proprietary company have also received top national [...]

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Sometimes, it just takes one.
One press release writing, one press release distribution, or one media pitch can be what separates your idea from the media exposure about which you’ve secretly daydreamed. It’s just that easy…
Sometimes.
The experts at the press release distribution company PRNewsChannel say they’ve had clients who have appeared in national news outlets after [...]

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It just takes one.
One negative comment, one negative review, or one disgruntled employee could taint the way a business, product, or service is perceived online, and that’s not a risk that most small business owners can take. Imagine you are a customer looking to compare car cleaning services online. Both Joe’s Kwik Klean and Phase II Auto [...]

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The press release distribution process is not a one-size-fits-all business. There are times when you will have a product, Web site, book, or cause that you want to promote nationwide, and then there will be projects that you’ll want to localize on a regional or single city level. What appeals to beach-bound southern Californians might [...]

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It can be one of the biggest mistakes in press release writing… including too much information. You must stay focused! It is easy to get excited and write down everything you can think of about your product, service or event, but it is best to keep it simple. Stick to one topic or event per release.

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Not every press release is going to get you on the news, in the paper, or help you get on Oprah.
The media just doesn’t work that way.
You, your cause, your business or your product have to be relevant. The best way to do that? Coordinate the wording and the timing of your press releases so [...]

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