PR How To… | PR Tips from the Professionals.

TAG | How to Write an Online Press Release

During this time of year (especially this year), people are looking to save and cut costs at every opportunity. They’re getting up early for crazy retail discounts, they’re cooking and eating in instead of going out for a big holiday dinner, who knows, maybe they’re even re-using old wrapping paper.
It stands to reason, then, that [...]

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Because this is a tip from a PR pro I will tell you that unless you are a gifted writer, it is not easy to write an online press release fast.  You could use press release writing software, or follow a step by step guide to write a press release.  But at the end of the [...]

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The Web has rocked the world of PR.  The rules of the game have changed.  Because now instead of needing reporters to tell the story of your business, your product, your book… you can use online press releases to reach your target audience directly.  So it begs the question:  Reporters, do your really need them?  [...]

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Online press releases are great for reaching consumers directly.  They also reach interped reporters who scour the Internet looking for ideas.  But online press releases are mainly designed to reach consumers.
An online press release can be sent for anything:  new products, open a new office, hire new staff, sponsor an event, commenting about a subject [...]

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