PR How To… | PR Tips from the Professionals

TAG | How to Get Media Attention

Tonight, President Obama will be giving his first State of the Union address. Most assume this is an awful time to distribute a press release because it will get lost in the shuffle. That is not always the case. You may be able to use the news event to your advantage and actually get some [...]

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You’ve taken care of the hard part; writing and distributing a press release. Now what? Well, to get more attention for your release you should head to the web. If your company has a website, post it. Most companies have a “news” section for this very purpose. It is also a smart idea to make [...]

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The New Year is here, which means resolutions. One may be to get more press or attention for your business or product in 2010. One of the easiest and inexpensive ways to do that is with press releases. You can write them yourself or hire a press release writing service to do it for you.
Press [...]

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You’ve written a press release, now what? Press release distribution is not as easy as it may seem.  While you may have certain reporters and news organizations in mind, it is also a good idea to contact a press release distribution service to help reach out to more of the right people.
As for sending the [...]

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It is very difficult to capture the attention of reporters, producers and other media personnel. It’s also not easy keeping their attention. Here are some things to keep in mind while writing and distributing a press release.

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During this time of year (especially this year), people are looking to save and cut costs at every opportunity. They’re getting up early for crazy retail discounts, they’re cooking and eating in instead of going out for a big holiday dinner, who knows, maybe they’re even re-using old wrapping paper.
It stands to reason, then, that [...]

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In this age of instant information, our communication habits are often reduced to a blanket email – a message devoid of personality.  By hitting the SEND key, your press release might reach hundreds of distant newsrooms, but what good is your message if it lacks your personal touch?
It doesn’t require much; a simple salutation will [...]

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The hard part is over.
You have something. It might be a book, a product, a web site, a service, an event; it could be anything. The point is, you have it, and you want to get the word out.
The question now becomes how, exactly, do you make people aware of your “something?” You look into [...]

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