PR How To… | PR Tips from the Professionals.

Nov/09

24

Get the Attention You Deserve

The hard part is over.

You have something. It might be a book, a product, a web site, a service, an event; it could be anything. The point is, you have it, and you want to get the word out.

The question now becomes how, exactly, do you make people aware of your “something?” You look into advertising, but that’s too expensive. Like a lot of people, you’re on a budget and you need to get the most out of your money. To maximize your marketing dollar, you decide press release writing and distribution is the way to go.

Ok, so maybe the hard part isn’t quite over.

There are several important factors to consider when shopping for a press release writing and distribution company. Cost is certainly a major concern in this economy, as is the company’s distribution network. We’ve found the press release distribution company PRNewsChannel is among the industry leader’s in terms of content syndication, and offers cost-effective press release writing and distribution packages starting at $378.

However, one important factor that most people and businesses overlook is the company’s level of service. If you choose to have the company write your press release, will you be able to speak to someone individually, or will you just submit an informational question and answer sheet? Will you see the release before it gets distributed? Can you get someone on the phone if you change your mind about something? Will someone be able to walk you through your distribution options and follow up with a report telling you where your release went?  There are dozens of other questions you, as a potential customer and client, should ask, but some press release writing and distribution services don’t even give you that option. The press release newswire company PRNewsChannel is proud of its level of quality and customer service, and makes sure its clients retain editorial control over their releases.

It’s understandable that in a down economy, and with everyone looking to cut corners as much as possible to save money, people think they have to do without certain luxuries and perks. The thing is, customer service isn’t a perk. Individualized attention shouldn’t be a luxury. You are spending hundreds of dollars and often putting the success of your “something” in the hands of someone else, which can be scary. Do your homework to find a press release writing and press release distribution company that will give you the level of attention and service you deserve.

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