Because this is a tip from a PR pro I will tell you that unless you are a gifted writer, it is not easy to write an online press release fast.  You could use press release writing software, or follow a step by step guide to write a press release.  But at the end of the day the press release you’re writing needs to sounds good… not just sound like it’s fill in the blank.  It is not easy.  You do not have to be a rocket scientist either.

The purpose of an online press release is to reach consumers directly.  (Though resourceful reporters use the Internet too and look to the Web for stories.)

It pays off to have a company write a press release for you.  It’s worth every penny if you find a press release writer who’s good.

Step by Step Guide on How to Write an Online Press Release FAST

Find a Reason for the Press Release
This could be a new hire, a new product, a new service or a new Web site.  The more newsy it is the more likely it is to get consumers to take notice.  If it’s not newsy don’t expect much in the way of reporters calling you.  Take a look at recent releases on https://prnewschannel.com to get some ideas of what others have done.

Identify Key Word Phrases
What key words would a person search for in order to find YOUR COMPANY or PRODUCT?  So, let’s say you’re a veterinarian located in Bristol, Connecticut.  Your news is about a new kennel service.  The key words may be “bristol connecticut veterinarian” and “bristol connecticut kennel service” or something like that.

Write a Headline
Write a headline using those key works you just identified. The headline is a single sentence statement or question that announces the news.  Make sure the headline reflects the article.  For example: ‘Bristol Connecticut Veterinarian Opens Pet Kennel that Pampers Your Pooch’

Create a Subheadline
ALWAYS use a subheadline.  If you don’t you’re missing an opportunity to catch a possible visitor and the search engines love subheadlines especially on a top tier press release distribution service like PR NewsChannel (all press release distribution companies are not equal.) Perhaps something like “The kennel service is an option for pet owners who feel guilty about leaving dogs alone.’

Write the First Paragraph
The first paragraph should state the news.  You want to get the attention of reader and explain early on why your news is important.  Keep it objective.  NEVER portray your company or product as being the best thing since sliced bread.  That would be an ad.  This is a press release and should read like a newspaper article might.  Incorporate your key word phrase in this first paragraph.

Include a Quote
Use a quote from a company president, spokesperson, client or customer.  Quotes make your press release seem real. 

Other Notes
Your press release should be about 400 words.  That’s a good average.  It can be longer; it can be shorter.  Bottom line:  it should be as long as it needs to be.  Incorporate your key words at least two more times in your release.

Once you have your press release written, it’s time for press release distribution.  We recommend PRNewsChannel which will not only distribute it online (and also via email if you want) but will review the release for grammar, style and accuracy AT NO EXTRA COST!

Hope you found the above advice helpful.  If you’d prefer to have a professional write a press release for you, contact PRNewsChannel (https://prnewschannel.com/press_release_writing.html) or phone (888) 399-5534.

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