PR How To… | PR Tips from the Professionals.

Online press releases are great for reaching consumers directly.  They also reach interped reporters who scour the Internet looking for ideas.  But online press releases are mainly designed to reach consumers.

An online press release can be sent for anything:  new products, open a new office, hire new staff, sponsor an event, commenting about a subject in the news.  The whole point of an online press release is to creat presence on the Internet.

You want to write an online press release target to or three sets of key word phrases.  If you are dentist in Oshkosh, you may want to write for the key words ‘oshkosh dentist” or “oshkosh Wisconsin dentist.”  Get the idea.  Sprinkle those words throught your press release but don’t overuse use.

This press release, by the way, was optimized for “online press release.”

Online press releases help get your company, book or product noticed on the Web. If you link to your Web site (which you should) you also boost the search engine rankings of your Web site.

Try to write objectively and leave out all the flowery language.  You want your online press release to look and read like a news article.  You don’t want it to sound like an ad. 

Then, of course, distribute it.  For more information on press release distribution, please visit PRNewsChannel (https://prnewschannel.com).

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