Businesses that rip off customers and clients may deserve the public, painful outing they get on the Web site RipoffReport.com. It helps protect consumers from, well, getting ripped off by ripoff companies.

But RipOffReport.com sometimes inadvertantly aids malicious ex-employees, hostile customers, and unethical competitors in attacking reputable businesses. The Web site itself says it is not liable for its reports “even if they contain false or accurate information.”

“The Rip-off Report is not the New York Times or the Wall Street Journal or the NBC Nightly News,” the site reads. “Those kinds of media have the power, the ability, and therefore the duty to fact-check their stories before they are posted. This logic works for large, for-profit newspapers, magazines, etc., but it does not translate well for free, user-controlled websites like Ripoff Report. If Ripoff Report was required to fact-check every report submitted by every user, the site would immediately cease to exist.”

This doesn’t surprise the press release writing experts at Press Release Pros (http://www.pressreleasepros.com) who have developed an effective way to fight back against those abusing Rip Off Report and sites like it.

“We hear it all the time. ‘There’s a ripoff report complaint from a disgruntled former employee, and we can’t figure out how to get the Web site to remove the listing,’” says Randy Scott from PressReleasePros.com, a sister company to the press release distribution newswire PRNewsChannel.  “Our customers come to us frustrated and upset because they’re being unfairly slandered online.”

Having a negative listing on RipOffReport.com that shows up on the first page of Google for your company name can severely damage a business’ reputation. Potential customers doing their due diligence with online research are easily scared away by negative publicity.

“Nothing is more frustrating than working hard to build a relationship with a potential client or customer only to lose the deal because of a ripoff report complaint,” says a business owner in Arizona. The owner of the company did not want his name or business used for this story. “It’s disheartening and maddening.  But I finally saw there was a way to take control of it.”

That Arizona business, and others across the country, have turned to PressReleasePros.com. (http://www.pressreleasepros.com). PressReleasePros.com has developed a comprehensive approach to burying negative information on the Internet by generating positive, informational news articles to bury the negative postings on the search engines.

“These new search engine optimized press release articles will push down the negative information on ripoffreport.com and other consumer ripoff site posted about a business.  The negative postings will begin to appear further down the search results where they will be less visible to potential clients,” says Scott. “You can beat those people causing problems and headaches for you and who are abusing a Web site that was created to help consumers not aid vindictive ex employees or irrational and unreasonable customers.”

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