Call it a left-brain, right-brain issue. Call it knowing where you excel and where you don’t. Call it effective marketing and management. Call it whatever you want; there is no harm in hiring someone to write a press release for you.

If you get to the point where you have a product, company, or cause to promote, you’ve done the hard work already. You’ve gotten yourself into a position where you stand to greatly improve your business or personal standing… if you go about promoting yourself the right way. A growing number of entrepreneurs, small business owners, and corporate executives are looking beyond their own offices and organizations to hire a press release writer who can give their press release a fresh perspective.

The only problem is getting the right press release writing help.

Here are some things you want to look for when hiring your next (or maybe your first) press release writer:

1.  Are they experienced?

2. What is their professional background?

3. What does their press release writing process entail?

4. Are they available to you to discuss revisions?

5. Will they work with you on your press release’s search engine optimization?

6. What will their press release writing cost?

All of these questions can be answered with a simple phone call or e-mail, and most companies have this information on their Web sites. It’s still worth a call, however, because that way you can hopefully speak to a potential press release writer yourself and see how they handle themselves on the phone. Are they overly-slick, or are they too quiet and meek? Do they try to upsell you or do they just want to get you off of the phone? Look at that first phone call as an indication of how they will work with you if you do end up hiring them.

PRNewsChannel is a press release writing and distribution company that is entirely owned and operated by former professional journalists. Their press backgrounds put them in a unique position to both understand and exploit the media’s tendencies and preferences to write the most effective press releases possible.

Each press release writer calls and interviews their clients to make sure their search engine optimization keywords and phrases are effective, and to make sure the client is a part of the writing and revision process. All of these services are available at a $279 writing charge, that is certainly competitive compared to other companies in the press release distribution field.

The most important impression in marketing is the first impression, so leaving the press release writing process up to a proven professional could be the best decision your brain (both left and right) ever made.

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