Tonight, President Obama will be giving his first State of the Union address. Most assume this is an awful time to distribute a press release because it will get lost in the shuffle. That is not always the case. You may be able to use the news event to your advantage and actually get some media coverage out of it.

You’re probably thinking how is this possible? Some of the topics the President will talk about tonight include reviving the economy and health care reform. This would be a great time for financial and health care experts to distribute a release. If you send something out today (or the day before, if you can) with a quick pitch about your expertise, there’s a chance a media outlet may interview you. A large part of the State of the Union media coverage is analyzing the speech and goals outlined in it. To help make that happen, anchors and reporters talk to experts.

Of course, this doesn’t always work out. There is a chance your press release will get lost in the shuffle. Today is a busy news day for stations. That is why it is a good idea to redistribute the release or send a follow up pitch a few days later.

Taking major news events and thinking about how the news media will cover the event could help provide some opportunities for you in the future.  Now is the best time to start thinking about how to write a press release that could help you get the attention you crave.

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