25
How to Use Press Releases and Social Media to Maximize Your Marketing Budget
4 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
New social media platforms seem to pop up every week it seems, and each one offers entrepreneurs, businesses, law firms, or publicly traded companies a unique opportunity to grow their business… if they know how.
As we begin the second decade of the 21st century, that may be the biggest “if” in marketing because it ties into so many different facets of how to communicate with customers and clients.
If you know how to write your posts and links effectively.
If you know when to use current events to tie into your company.
If you know how often you should post so your prospective clients don’t feel spammed.
And perhaps most importantly, if you have quality material to share with your targeted customers.
What press release professionals have long understood is the idea that press releases are often the most cost effective and substantial marketing strategies available because they can be search engine optimized to make it easy for customers to find them. Today’s general public is smarter than it was 20 or even 10 years ago. It understands when it is being “pitched” and it has learned to filter through anything seen as too obnoxious.
Since the prospective customer uses the search engine of their own free will and comes across an online press release because the release material is tied into what they are looking for, they don’t feel like they’re reading an advertisement. An effectively written press release makes all the difference.
In February, the press release distribution company PRNewsChannel will do its best to encourage business owners, companies, and law firms to bring their businesses into the social media age by giving away a free online press release distribution (a $150 value) every Monday, Wednesday, and Friday of the month. The winners will be chosen from the PR newswire’s Twitter followers and will include a free search engine optimization.
You can visit PRNewsChannel’s Twitter page by clicking here.
4 Comments for How to Use Press Releases and Social Media to Maximize Your Marketing Budget
How to Use Press Releases and Social Media to Maximize Your … Budget by about | January 25, 2010 at 2:40 PM
How to Use Press Releases and Social Media to Maximize Your … | Money Making Blog | January 25, 2010 at 4:11 PM
[...] the original: How to Use Press Releases and Social Media to Maximize Your … Posted in General Marketing | Tags: channel, filter-through, has-learned, have-long, [...]
social network design | January 26, 2010 at 2:34 AM
Nice post,
Thank you for sharing the thoughts,
keep going on.
Tweets that mention How to Use Press Releases and Social Media to Maximize Your Marketing Budget | PR How To... -- Topsy.com | January 26, 2010 at 5:22 AM
[...] This post was mentioned on Twitter by PR NewsChannel, Ken Leon. Ken Leon said: How to Use Press Releases and Social Media to Maximize Your … http://bit.ly/8GggS6 [...]
Leave a comment!
<< How To Use Major National News to get Your Name Out There
[...] posted here: How to Use Press Releases and Social Media to Maximize Your … tags: after-distribution, attention, attract, budget, clients, foyer-displays, [...]