It seems you can’t ride any form of mass transit, watch any television program, or even listen to the radio without being inundated with legal advertising. We’ve all seen them.

“Been in an accident?

“We fight for you!”

“On your side.”

And it all may very well be true. The problem is, these advertisements, these commercials, and these canned slogans are all just noise. None of these law firms stand apart from each other. They don’t feature any any solid information about the firm or its track record, outside of a few “testimonials” that feature “actor portrayals.”

There is another option.

More and more law firms are beginning to realize the potential power of a press release writing and distribution campaign that is designed to boost search engine rankings and get generate law firm publicity that both celebrates and spreads the word about successful verdicts and other law firm news. Class action law firms are using press releases to find new clients to join their lawsuits, corporate law firms use coordinated campaigns to celebrate successful settlements or verdicts, and defense law firms use press releases and media advisories to release statements or to speak directly to the media about news in their cases.

The point is, the potential of legal press releases is limitless.

Contacting a press release company to outline a campaign and get a price quote is a quick and easy process, and a PR newswire like PRNewsChannel can handle both the writing and distribution to make the press release process as easy as possible for the law firm itself.

Bus stop, subway train, or even adio commercial advertising does nothing to help a law firm differentiate itself from its competition. Clients look for results and they look for professionalism; both of which can be achieved through a press release writing and distribution campaign.

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