Every press release needs a good headline.  So here’s how to write a press release headline so you get the biggest bang for your press release distribution.

When you go to write a press release headline the task can be daunting.  After all the press release headline sets the tone for your press release.

Tips for Writing a Press Release Headline

1.  Make it snappy. 

Make sure your press release headline captures the overall feeling of your press release message.  You’re spending money on  your press release distribution and you want to make sure your message comes across.  You’ve got to grab a reporter’s attention right away so it needs to be snappy. 

2.  Don’t be overly cute.

Creativity is encouraged.  But don’t be too cute.  No one likes too cute.  When in doubt, go conservative. 

3.  Make your message clear.

Make sure the headline makes it clear what your message is.  The headline should entice; it should make people want to read the release.  And it should be an indicator of what your press release is about.  Don’t mislead.  Otherwise reporters will tune you out.

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