Archive for November 2009
30
Why Hiring a Pro to Write a Press Release Pays Off
0 Comments | Posted by rscott in How to Get Media Attention, How to Write a Press Release
During this time of year (especially this year), people are looking to save and cut costs at every opportunity. They’re getting up early for crazy retail discounts, they’re cooking and eating in instead of going out for a big holiday dinner, who knows, maybe they’re even re-using old wrapping paper.
It stands to reason, then, that [...]
27
How to Write a Press Release Headline
1 Comment | Posted by prnewsadmin in How to Get Media Attention, How to Promote Websites, How to Sell Books, How to Write a Press Release
Make sure your press release headline captures the essense of your press release message.
26
Giving Thanks to Those Who Get Your Press Release
0 Comments | Posted by pflanary in How to Distribute a Press Release, How to Write a Press Release, How to Write an Online Press Release
In this age of instant information, our communication habits are often reduced to a blanket email – a message devoid of personality. By hitting the SEND key, your press release might reach hundreds of distant newsrooms, but what good is your message if it lacks your personal touch?
It doesn’t require much; a simple salutation will [...]
25
Press Releases from the Perspective of a Former News Producer
0 Comments | Posted by kpolacek in How to Distribute a Press Release, How to Get Media Attention, How to Write a Press Release
Press releases are a great way to get the word out about an event or product, but half the battle is making sure reporters, producers and editors don’t hit the delete button as soon as it pops into their email inbox. Here are some tips that may help you with your press release writing and distribution to newsrooms.
24
Get the Attention You Deserve
0 Comments | Posted by prnewsadmin in How to Get Media Attention, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
The hard part is over.
You have something. It might be a book, a product, a web site, a service, an event; it could be anything. The point is, you have it, and you want to get the word out.
The question now becomes how, exactly, do you make people aware of your “something?” You look into [...]
22
How to Write an Online Press Release Fast
0 Comments | Posted by prnewsadmin in How to Search Engine Optimize a Press Release, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release
Because this is a tip from a PR pro I will tell you that unless you are a gifted writer, it is not easy to write an online press release fast. You could use press release writing software, or follow a step by step guide to write a press release. But at the end of the [...]
21
Press Release Distribution Co. Launches PR How To… Blog (It’s Official)
0 Comments | Posted by prnewsadmin in How to Promote Websites, How to Sell Books
Well… It’s official.
We spent some weeks testing it in Beta and now the blog is ready to go. We sent out the press release below announcing the launch.
The press release distribution company PRNewsChannel today announced the official launch of its new blog ‘PR How To…”
Billed as offering ‘PR Tips from the Professionals’ the PR How [...]
20
The New Rules of PR: Press Releases to Reach Buyers Directly; Reporters… Do You Really Need Them?
0 Comments | Posted by prnewsadmin in How to Promote Websites, How to Search Engine Optimize a Press Release, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release
The Web has rocked the world of PR. The rules of the game have changed. Because now instead of needing reporters to tell the story of your business, your product, your book… you can use online press releases to reach your target audience directly. So it begs the question: Reporters, do your really need them? [...]
19
Tips for Writing an Online Press Release
0 Comments | Posted by prnewsadmin in How to Promote Websites, How to Search Engine Optimize a Press Release, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release
Online press releases are great for reaching consumers directly. They also reach interped reporters who scour the Internet looking for ideas. But online press releases are mainly designed to reach consumers.
An online press release can be sent for anything: new products, open a new office, hire new staff, sponsor an event, commenting about a subject [...]
6
Missing the Point of Your Press Release? Avoid This Mistake
0 Comments | Posted by prnewsadmin in How to Distribute a Press Release, How to Promote Websites, How to Search Engine Optimize a Press Release
About to fire off that press release? Don’t bother, unless you’re avoiding this common pitfall: SEO neglect.
SEO (Search Engine Optimization) provides the lifeblood of the press release. Without SEO, your release bypasses the people you want to reach and winds up lost in cyberspace. No one will find it.
Writing about your business? Think in terms of [...]