PR How To… | PR Tips from the Professionals

CAT | How to Get Media Attention

Getting to this point, having an idea, business, or cause you want to generate publicity for and promote is like the old G.I. Joe TV tagline: “half the battle.” But the hard part isn’t necessarily over. Choosing the right press release writing service is perhaps the most important step in a marketing campaign, and an [...]

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Tonight, President Obama will be giving his first State of the Union address. Most assume this is an awful time to distribute a press release because it will get lost in the shuffle. That is not always the case. You may be able to use the news event to your advantage and actually get some [...]

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New social media platforms seem to pop up every week it seems, and each one offers entrepreneurs, businesses, law firms, or publicly traded companies a unique opportunity to grow their business… if they know how.
As we begin the second decade of the 21st century, that may be the biggest “if” in marketing because it ties [...]

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It seems you can’t ride any form of mass transit, watch any television program, or even listen to the radio without being inundated with legal advertising. We’ve all seen them.
“Been in an accident?
“We fight for you!”
“On your side.”
And it all may very well be true. The problem is, these advertisements, these commercials, and these canned slogans are [...]

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You’ve taken care of the hard part; writing and distributing a press release. Now what? Well, to get more attention for your release you should head to the web. If your company has a website, post it. Most companies have a “news” section for this very purpose. It is also a smart idea to make [...]

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By all accounts, Herndon,Va.-based Financial Investments, Inc.  (FII) didn’t absolutely need to mount a press release writing and distribution campaign. The modest investment firm located in the Washington, D.C. Metro area had twice been selected to the prestigious Inc. 500 list by Inc. magazine, and the company and its proprietary company have also received top national [...]

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The New Year is here, which means resolutions. One may be to get more press or attention for your business or product in 2010. One of the easiest and inexpensive ways to do that is with press releases. You can write them yourself or hire a press release writing service to do it for you.
Press [...]

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Sometimes, it just takes one.
One press release writing, one press release distribution, or one media pitch can be what separates your idea from the media exposure about which you’ve secretly daydreamed. It’s just that easy…
Sometimes.
The experts at the press release distribution company PRNewsChannel say they’ve had clients who have appeared in national news outlets after [...]

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Today is indeed the day to write an online press release. Why? Because it’s a holiday, and newsrooms are full of reporters who can’t get in touch with their usual contacts.

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You’ve written a press release, now what? Press release distribution is not as easy as it may seem.  While you may have certain reporters and news organizations in mind, it is also a good idea to contact a press release distribution service to help reach out to more of the right people.
As for sending the [...]

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