CAT | How to Write an Online Press Release
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What to Look for in Your Press Release Writer
0 Comments | Posted by rscott in How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
Call it a left-brain, right-brain issue. Call it knowing where you excel and where you don’t. Call it effective marketing and management. Call it whatever you want; there is no harm in hiring someone to write a press release for you.
If you get to the point where you have a product, company, or cause to [...]
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How to Choose the Right Press Release Writing Service
0 Comments | Posted by rscott in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
Getting to this point, having an idea, business, or cause you want to generate publicity for and promote is like the old G.I. Joe TV tagline: “half the battle.” But the hard part isn’t necessarily over. Choosing the right press release writing service is perhaps the most important step in a marketing campaign, and an [...]
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How to Use Press Releases and Social Media to Maximize Your Marketing Budget
4 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
New social media platforms seem to pop up every week it seems, and each one offers entrepreneurs, businesses, law firms, or publicly traded companies a unique opportunity to grow their business… if they know how.
As we begin the second decade of the 21st century, that may be the biggest “if” in marketing because it ties [...]
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How to Use Press Releases to Attract New Law Firm Clients
2 Comments | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
It seems you can’t ride any form of mass transit, watch any television program, or even listen to the radio without being inundated with legal advertising. We’ve all seen them.
“Been in an accident?
“We fight for you!”
“On your side.”
And it all may very well be true. The problem is, these advertisements, these commercials, and these canned slogans are [...]
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How to Get More Attention for Your Press Release After Distribution
0 Comments | Posted by kpolacek in How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
You’ve taken care of the hard part; writing and distributing a press release. Now what? Well, to get more attention for your release you should head to the web. If your company has a website, post it. Most companies have a “news” section for this very purpose. It is also a smart idea to make [...]
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How to Clean Up Negative Press With Press Releases
0 Comments | Posted by rscott in How to Promote Websites, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
It just takes one.
One negative comment, one negative review, or one disgruntled employee could taint the way a business, product, or service is perceived online, and that’s not a risk that most small business owners can take. Imagine you are a customer looking to compare car cleaning services online. Both Joe’s Kwik Klean and Phase II Auto [...]
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A Christmas Gift to Yourself: No Press Release Writing Today
1 Comment | Posted by pflanary in How to Distribute a Press Release, How to Get Media Attention, How to Search Engine Optimize a Press Release, How to Write a Press Release, How to Write an Online Press Release
Today is indeed the day to write an online press release. Why? Because it’s a holiday, and newsrooms are full of reporters who can’t get in touch with their usual contacts.
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Make Your Press Release Stand Out With a Story
0 Comments | Posted by pflanary in How to Distribute a Press Release, How to Get Media Attention, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
Think of your job as more than simply writing and distributing a press release; think of it as storytelling. A reporter’s job is to tell a story through compelling characters.
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What’s a Press Kit a.k.a. Media Kit and are They Still Relevant?
0 Comments | Posted by prnewsadmin in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Sell Books, How to Write a Press Release, How to Write an Online Press Release, Uncategorized
From time to time we get calls about press kits a.k.a. media kits. Hmmm. Press kits.�
First, we should discuss what they are. A press kit is a set of documents that provide the media with information they need to know about you and your company to be able to write a story about you.
They used to be used [...]
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How to Stay Relevant with a Current Events Press Release
1 Comment | Posted by rscott in How to Distribute a Press Release, How to Get Media Attention, How to Promote Websites, How to Write a Press Release, How to Write an Online Press Release
Not every press release is going to get you on the news, in the paper, or help you get on Oprah.
The media just doesn’t work that way.
You, your cause, your business or your product have to be relevant. The best way to do that? Coordinate the wording and the timing of your press releases so [...]