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Add photos, videos and other multimedia features to your press releases. Create video press releases that captivate the media and consumers who seem. PRNewsChannel is pioneering this method of press release distribution.

There's nothing like a video press release, also called a video news release, to 'sell' the media on your story. The old adage of a picture is worth a thousand words could not be more true when it comes to explaining something to the media.

Here at, it is commonplace to use hyperlinks or video links in a client press release to spotlight company videos that already exist. We embed a, or Google Video in press releases at no additional charge.
Full Service Video Press Release Option
At, we're pioneering is a new type of video press release: One where the content of the video perfectly complements the content contained in the text of the press release, without parroting it.

This is particularly powerful for company executives who want to market themselves as experts.

The video brings to life the content of the message and also showcases the executive as an on air performer or public speaker. That is a powerful tool if TV or radio stations want to interview the executive and get a sense of performance or those looking for dynamic public speakers.

We can also arrange for other video to be shot in studio or on location.

The same type of video press release can be used for other reasons and other employees of the company.
Video Press Releases v. Video News Releases (VNR)
Video press releases should not be confused with video news releases (VNR) which involve a company hiring a camera crew to shoot video with the purpose of disceminating that video to television stations and network news operations so they use it on air.

VNRs were once very popular. Now stations frown on them because new Federal Communications Commission (FCC) rules require that stations label the source of all videos that did not originate from a news station or network.

Unlike the VNR, the video press release, is not designed for the video to appear on air, but it's rather a mechanism to showcase talent or simply make the presentation of a press release more exciting and visually appealing. It's also a way to get news about your company circulating on Google Video, or

Here at we work with companies all over the country in producing these video news releases. If done right, this is a relatively inexpensive proposition that can really pay off.

Besides the effect a video press release has on Internet users, a video press release can have equally dramatic effects on search engine results.

By marrying video with search engine optimized text in the press release you created an incredibly powerful union. At we're pioneering this technique.

Click here to see the video press release on video press releases.

Please contact us at (888) 399-5534. Or contact us for more information on how we can help you promote your company or product using a video press release.

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