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Green Company NewsChannel Green marketing is growing more popular for businesses of all sizes. Companies are eager to share news concerning their commitments to reduce their environmental impact.
Helping the movement along are eco-celebrities like Leonardo DiCaprio, Madonna and legendary actress Meryl Streep. Marketing experts now say it's actually chic to be green.
According to market researcher Mintel, about 12% of the U.S. population can be identified as True Greens, consumers who seek out and regularly buy so-called green products. Another 68% can be classified as Light Greens, consumers who buy green sometimes.
Think of PRNewsChannel.com's Green Business NewsChannel as the place find news from sustainable and green marketing entrepreneurs, small businesses and large corporations.
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