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PRNewsChannel reporting success with online reputation management service (ORM) October 05, 2010 - PR NewsChannel |
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TAMPA, Fla. / With so much business being conducted online and websites becoming the home for commerce, online reputation management has never been more critical to a business. Building and maintaining a positive image online is vital, says PRNewsChannel (prnewschannel.com), the press release distribution company. "We've seen a growing number of businesses awakening to the need for online reputation management and not waiting until there's problem," says Randy Scott, director of operations at the press release distribution company. Scott says it's about being proactive. "If you have a real problem with your online reputation, or want to avoid a problem, it's time to make a plan for online reputation management. We're seeing it work time and time again." The proven strategy for online reputation management is to generate positive or neutral content that appear like articles. If your company already has become the target of toxic news, the strategy would involve using online press releases to push down the negative postings that target you or company. It's a specialized service offered by PRNewsChannel and one that has grown to be very popular, says Scott. Online reputation management (ORM) is the act of monitoring, addressing or mitigating search engine results, pages or mentions for a brand, name, service or product. (Follow PRNewsChannel on Twitter: www.twitter.com/prnewschannel) Techniques for online reputation management include online PR activity through new content creation via online press releases and promotion of existing positive content. The goal is good public relations on the Internet, says the press release distribution company. A negative mention in social media or on complaint websites can be a threat, but you can fight back. Whether you want to maintain a positive image online or are battling negative postings or blogs on the Internet, PRNewsChannel can help. For more information, or for a FREE consultation, please call (888) 399-5534. RELATED LINKS: |
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