Sunnyvale, Calif. and Los Angeles, Calif. / Tapping into the power of social networking, Yahoo (NASDAQ:YHOO) entered into a deal today with Twitter to share content, a deal that is being saluted by Internet marketing companies as a small business marketing win.

Twitter, the wildly popular micro-blogging site, offers millions of messages posted every second while Yahoo is an Internet giant trying to gain a greater social networking presence.

Social networking has become a major force in creating online traffic, so it is a marriage that makes sense from a small business marketing perspective, say experts.

"Yahoo tried to take over Facebook in 2006 with a billion dollar offer but Facebook said no," says Justin Herndon, director of news and publicity at PRNewsChannel (https://prnewschannel.com), a press release distribution company that has created a juggernaut by tapping into online and social networking to help small businesses market their products and services. "This Yahoo-Twitter deal is a great win for small businesses especially those that use social networking and Internet platforms for at least part of their marketing strategy." (Visit PRNewsChannel on Twitter: http://www.twitter.com/prnewschannel).

Herndon says, for Twitter users, it'll mean their content will be more readily noticed and available.

Twitter hailed its deal with Yahoo as a big win for its company.

"The information in one single tweet can travel light years farther with this Yahoo integration," Twitter co-founder Biz Stone said. "Tweets in more places brings relevance where and when you need it most."

Twitter results will begin showing up in Yahoo search immediately, similar to how it does already in Google.  But the full effects of the Yahoo and Twitter deal will begin later this year. Ultimately, Twitter users will be able to access Twitter from Yahoo-related sites.